Raj Padda
Oakville,ON
Summary
Accomplished Senior Director of Business Development at Data Axle, adept in consultative sales and Salesforce CRM, with a proven track record of exceeding sales targets by 5% annually. Leveraged excellent communication and negotiation skills to secure and grow Fortune 500 accounts, ensuring long-term client satisfaction and loyalty. Demonstrated leadership in mentoring sales teams towards surpassing goals, emphasizing strategic problem-solving and organizational prowess.
Overview
21
21
years of professional experience
Work History
Senior Director, Business Development
Data Axle
01.2020 - 06.2024
- Identified and pursued new business opportunities within the Canadian market. Developed and executed strategies to acquire new clients and grow revenue by hunting new business
- Built and maintained strong relationships with clients, understanding their needs and providing tailored solutions to meet their business requirements.
- Managed the complete sales cycle from lead generation to closing. Met and exceed sales targets (5% annual increase) and performance metrics (monthly & quarterly targets)
- Conducted thorough market research to identify industry trends, competitive landscape, and potential business opportunities.
- Worked with fortune 500 companies which included working with existing clients (worked 1.6 mill book) and prospecting new clients (cold calling, research, networking)
- Negotiated favorable contract terms for clients, resulting in increased profitability and client retention rates.
- Strengthened relationships with key accounts to ensure long-term customer satisfaction and loyalty.
- Established a robust pipeline of prospective clients through targeted networking events and industry conferences.
Sales Manager
InfoCanada/InfoGroup (Data Axle)
06.2007 - 12.2019
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Diplomatically address and course-correct partnership concerns with account executive team and stakeholders, as necessary
Sales Team Leader
InfoCanada/InfoGroup (Data Axle)
04.2003 - 05.2007
- Consistently recognized as a top-performing Sales Team Leader, contributing to the overall success of the company.
- Developed strong relationships with key clients, resulting in increased customer satisfaction and retention.
- Managed a high-performing sales team, consistently achieving and surpassing set targets.
- Conducted quarterly reviews of each team member''s progress towards achieving established goals, providing constructive feedback as needed.
- Coordinated regular trainings on product updates or new offerings so that the entire sales force stayed informed about current industry developments.
- Maintained strong communication between the sales department and other organizational functions, aligning efforts toward common objectives.
- Worked closely with high-profile customers needing special assistance to resolve complaints and develop customized solutions meeting unique requirements.
Education
Bachelor of Arts - Psychology (Human Behaviour & Statistics)
York University
05-1993
Skills
- MS Office
- Salesforce CRM
- Consultive Sales
- Hunter Mentality
- Self Motivated & Independent
- Time Management & Organizational
- Excellent Communication
- Negotiation & Strategy
- Problem Solving
Languages
Punjabi
Full Professional
Hindi
Professional Working
Interests
- Gym Workouts
- Community Cleanup
- Team Sports
- Cooking
- Reading
- Animal Welfare Advocacy
Timeline
Senior Director, Business Development
Data Axle
01.2020 - 06.2024
Sales Manager
InfoCanada/InfoGroup (Data Axle)
06.2007 - 12.2019
Sales Team Leader
InfoCanada/InfoGroup (Data Axle)
04.2003 - 05.2007
Bachelor of Arts - Psychology (Human Behaviour & Statistics)
York University
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