Radhika Balduwa
Toronto,Ontario
Summary
Media and Marketing professional with a background in events, services, and FMCG industry. Skilled in social media monitoring and analytics, web analytics, brand strategy, risk analysis, customer service, account management, client relations, market research, and business development with a results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
3
3
years of professional experience
Work History
Digital Media and Marketing Freelancer
Self employed
Remote
07.2021 - Current
- Working on multiple projects in thfollowing domains
- Flexibees - Eduleap, End to end execution of Facebook Ads for lead generation which resulted in 200+ leads over a span of 4 months with CPL reduced by 35% by 4th month
- Trending Foodie Juhi - YouTube Brand strategy and Google Ads to grow the YouTube channel
- TruHap and Raqs - Focused Email Marketing, Social Media Analytics and Business consulting to retarget the organic leads
- Ques10 and Verifyme - Business Development, acquired 20+ clients which increased the sales revenue beyond the expected goal in a limited time span
- Celebebook - Voice over for upcoming software in Hindi and English
- Copywriting and translation - Individual projects.
Marketing and Operations Associate
Soxos
Toronto, ON
09.2023 - 12.2023
- Planned, executed, and reported on 3 Google and Facebook Ads campaigns for a new product line. Analyzed data to continuously optimize ads and ensure a successful launch.
- Used Google Analytics like a to uncover website traffic patterns and user behavior. Translated these insights into action, optimizing campaigns and website design for better results.
- Implemented Google Tag Manager to streamline managing website tags and tracking pixels. Set up Google Merchant Center , boosting product feed optimization for seamless Google Ads for Shopping integration.
- Developed and implemented a social media strategy to amplify brand awareness and product promotion. Played a key role in supporting social media team during peak seasons and special offer blitzes.
- Utilized data from Google Ads, Facebook Ads, and Google Analytics to inform marketing decisions and optimize campaigns, consistently driving successful outcomes.
Digital Marketer
Crewtanlge
Mumbai
03.2022 - 08.2022
- Brand building, Ad strategy, planning and execution, Paid media promotions, Social Media Marketing, Ad campaign setup, ORM and analytics were the domains focused for the above brands growing them exponentially by 1.5x in the digital domain.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Launched influencer marketing partnerships, expanding brand reach and generating new leads.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Brand Associate
Infectious Advertising
Mumbai
04.2021 - 06.2021
- Gowardhan & GoCheese (Brand awareness and recall, increase consumer preference by a remarkable campaign, positive impact on sales growth by 25%)
- Flipkart (An e-commerce thought leadership conference - one of it's kind model)
- Tata Communications (Launch video of Tata Communications Experience Centre)
- Emeritus (Performance Media creatives and strategy to balance the CPL and CTR)
- Pride of Cows (Retaining the brand's USP)
- Inspira (Website Redesign).
Executive Analyst, HGS (Client: Colgate Palmolive)
HGS
Mumbai
07.2019 - 12.2020
- Evaluating and validating the results from the social monitoring tool, providing an assessment of risk, managing to follow up, and reporting.
- Conducting first-level deep dive analysis as per requests from Consumer Affairs and Executive Risk Management Committee.
- Escalating website and social media postings that potentially put company's brands at risk.
- Developing and delivering standard reporting capabilities and deep dive analysis of risk monitoring results which led to a major resolution of an on-going debatable topic and insights on the most-preferred solution.
- Identifying and implementing process improvement recommendations in collaboration with Global Consumer Affairs group.
Marketing and Business Development Executive
Group Futurista
Mumbai
01.2019 - 06.2019
- With in-depth market research identified new markets and opportunities and supported digital campaigns
- Developed marketing strategies and tactics to reach out the potential markets
- Built and maintained client relationships, presented and pitched to leads and converted 44% into business.
Education
PG Certificate in Strategic Relationship Marketing - Business
George Brown College
Toronto, ON12.2024
PG Certificate in Digital Media Marketing - Business
George Brown College
Toronto, Ontario12.2023
Bachelors in Mass Media (Advertising) -
Mumbai University
Mumbai04.2018
Skills
- Paid Media Marketing
- Client servicing
- Social Media Management
- Social Media Analytics
- Brand strategy
- Data Analysis
- Campaign Management
- Marketing strategy
Timeline
Marketing and Operations Associate
Soxos
09.2023 - 12.2023
Digital Marketer
Crewtanlge
03.2022 - 08.2022
Digital Media and Marketing Freelancer
Self employed
07.2021 - Current
Brand Associate
Infectious Advertising
04.2021 - 06.2021
Executive Analyst, HGS (Client: Colgate Palmolive)
HGS
07.2019 - 12.2020
Marketing and Business Development Executive
Group Futurista
01.2019 - 06.2019
PG Certificate in Strategic Relationship Marketing - Business
George Brown College
PG Certificate in Digital Media Marketing - Business
George Brown College
Bachelors in Mass Media (Advertising) -
Mumbai University