Summary
Overview
Work History
Education
Skills
Timeline
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Jason Spratt

Jason Spratt

Digital Marketing Coordinator
Surrey,BC

Summary

With over 22 years of experience in digital marketing, I have led and executed effective campaigns for a diverse range of clients across various industries. I have a proven track record of generating more leads, conversions, and revenue for my clients, using data-driven and creative approaches that leverage the best digital marketing channels and strategies for each business scenario. My core competencies include SEO, SMM, Ai marketing, content creation, and e-commerce. I hold certifications from Hootsuite and Google Digital Garage, which demonstrate my proficiency and commitment to staying updated on the latest trends and best practices in the industry.

Overview

22
22
years of professional experience

Work History

Digital Marketing Specialist

Maya Network, Inc.
Surrey, BC
04.2001 - Current
  • Develop marketing packages involving social media marketing and content marketing to increase search engine optimization for clients.
  • Evaluate new emerging media or technologies and make recommendations for application within digital marketing campaigns.
  • Create and implement inbound marketing strategies to generate more organic traffic and leads for clients.
  • Optimize paid social media marketing campaigns by performing A/B and multivariate testing.
  • Develop and manage pay-per-click advertising programs with Google AdWords and other paid advertising platforms.
  • Develop landing pages with high conversion rates to satisfy stringent ad network quality scores.
  • Identify appropriate key performance indicators, reporting on key metrics from digital campaigns.
  • Implement sustainable strategies to grow quality traffic to brand-specific client websites.
  • Analyze and report performance of marketing campaigns to assess against goals, ROIs and KPIs.

Digital Marketing Coordinator

Duburd Services, Inc.
Coquitlam, BC
02.2019 - 05.2020
  • Implemented the company's website design project from conception to conclusion, with successful delivery and stakeholder approval.
  • Collaborated with my colleagues to produce engaging content for our company's website and social media platforms.
  • Employed Google Analytics, enhancing the website's performance and user experience by analyzing various metrics and insights.
  • Utilized Google Analytics and A/B testing to optimize our Facebook ads and increase conversions and ROI.
  • Enhanced the design and content of our landing pages which boosted the key performance indicators of customer engagement.
  • Increased organic visitors to the website by implementing SEO strategies that align with the best practices and standards.
  • Evaluated the effectiveness of digital marketing campaigns based on goals, ROIs, and KPIs and presented the results in clear and concise reports.
  • Developed and implemented digital marketing strategies to incorporate SEO, social media platforms and video campaigns.

Education

Certificate - Media Studies

Center For Digital Imaging And Sound

Certified - Digital Marketing

Google

Certified - Social Media Marketing

Hootsuite

Skills

  • Digital Marketing Management
  • Search Engine Optimization
  • Social Media Marketing
  • Paid Media Marketing
  • Digital Content Creation
  • Written and Verbal Communication
  • Market Research and Analysis
  • Testing and Optimization
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Business Suite
  • Google AdWords
  • Google Analytics
  • Digital marketing
  • Project management
  • Digital media
  • Web analytics
  • Marketing strategies
  • Email marketing campaigns
  • Ad development
  • Keyword optimization
  • Customer engagement

Timeline

Digital Marketing Coordinator

Duburd Services, Inc.
02.2019 - 05.2020

Digital Marketing Specialist

Maya Network, Inc.
04.2001 - Current

Certificate - Media Studies

Center For Digital Imaging And Sound

Certified - Digital Marketing

Google

Certified - Social Media Marketing

Hootsuite

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Jason SprattDigital Marketing Coordinator