Rachel Weaver
Van Nuys
Summary
Results-driven Sales and Operations Director with a proven track record of achieving and surpassing sales targets while optimizing operational efficiency. Adept at implementing strategic organizational development initiatives, coupled with coaching and leadership skills, to drive team performance and foster a collaborative work environment.
Overview
21
21
years of professional experience
Work History
Operations and Fitness Manager
Crunch Fitness
West Hollywood
03.2024 - Current
- Directed club operations for front desk, maintenance, and personal training teams (30+ employees) to enhance member experience and operational efficiency.
- Recruited, hired, trained, and managed cross-functional staff while overseeing departmental budgets for payroll, maintenance, and club supplies to contain costs and achieve financial targets.
- Drive personal training revenue by setting and achieving sales goals, coaching trainers on client acquisition and retention, and monitoring KPIs including revenue, retention, and program participation.
- Acted as primary contact for member concerns and escalations, built strong relationships, resolved issues promptly, and collaborated with sales and marketing to increase membership engagement.
General Manager
Premier Workspaces
Woodland Hills
10.2020 - 02.2024
- Achieved a remarkable success in sales within a 5-month span by increasing occupancy from 18% to a thriving 80%.
- Managed day-to-day operations, sales processes, HR, and customer service across 4 locations to ensure seamless business function.
- Cultivated client relationships through exceptional support during sales cycle, enhancing client satisfaction and loyalty.
- Negotiated contract renewals, contributing to increased client retention and enhanced contract terms.
General/Complex Manager
Equinox
Los Angeles
09.2014 - 06.2020
- Managed a portfolio of three luxury fitness clubs, overseeing 100+ employees, 5000+ members, and achieving $6 million in revenue.
- Spearheaded club management, enhancing culture, budgeting, sales, marketing, promotions, employee supervision, and member customer service.
- Empowered and developed a team of eight direct managers, fostering team leadership skills within the organization.
- Oversaw employee development, streamlining recruitment, onboarding, succession planning, training, and implementation.
Account Executive
CoxReps (Subdivision of Cox Communications)
Los Angeles
07.2005 - 08.2014
- Spearheaded the sales of all Paid Programming inventory for 30 television stations, including top 25 markets such as KOIN Portland, KTXL Sacramento, and KCPQ Seattle.
- Sold all open paid programming spots at the beginning of each quarter across thirty stations, maximizing revenue.
- Negotiated and maintained national advertising schedules, exceeding $10 million in annual billing, through a strategic mix of paid programming sales and spot sales.
- Analyzed year-to-year data to enhance average unit rates and total billing.
Education
Bachelor's Degree - Media Management
California State University Northridge
Skills
- Recruiting and talent management
- Proficient in budgeting and cost
- Proficient in MS Office Suites
- Proficient in Yardi KUBE
- Proficient in Salesforce
- Team building
- Customer retention
- Organization
- Sales and operations
- Profit and loss accountability
- Contract Negotiations
Timeline
Operations and Fitness Manager
Crunch Fitness
03.2024 - Current
General Manager
Premier Workspaces
10.2020 - 02.2024
General/Complex Manager
Equinox
09.2014 - 06.2020
Account Executive
CoxReps (Subdivision of Cox Communications)
07.2005 - 08.2014
Bachelor's Degree - Media Management
California State University Northridge