Rachana Deshpande
Toronto,Canada
Summary
Senior Digital Media Specialist with 5 years of experience in managing partner relationships and executing successful media strategies. Proven track record of meeting and exceeding campaign objectives through strong analytical skills and effective communication. Expertise in optimizing digital media performance and driving engagement. Committed to delivering measurable results in fast-paced environments.
Overview
10
10
years of professional experience
Work History
Senior Digital Media Specialist
DAC Group
Toronto, Canada
12.2024 - Current
- Work collaboratively, coordinate, and communicate with internal and external partners such as MotorTrend, Spotify, Pandora, Warner Brothers, Vistar, Roku, Hulu/Disney to finalize and strategize the media plans by providing them necessary feedback and successfully execute them.
- Consulting testing alternative platforms or media partners for specific campaign KPIs.
- Collaborate with brand marketing team and develop brand development strategies.
- Strong analytical and project management skills.
- Single-handedly managed all the partner relationships including DOOH, OTT/CTV, OLV & display direct activations.
- Negotiated with the partners for lower rates and added value throughout the process providing additional media to the campaign valuing over $50k.
- Produce monthly campaign insights/reporting and analyze the campaign performance and presenting them in Client calls.
Digital Media Specialist
DAC Group
Toronto, Canada
09.2022 - 11.2024
- Executed programmatic campaigns and media strategy for leading tire brands Bridgestone and Firestone.
- Optimized programmatic campaigns in demand-side platforms including DV360.
- Developed performance dashboards in Looker Studio to monitor campaign metrics.
Associate, Campaign Manager
IPG Mediabrands – Kinesso
Toronto, Canada
03.2021 - 11.2021
- Programmatic campaign manager for Johnson & Johnson skin care brands and Janssen Pharma.
- Developed campaign strategies and audience recommendations to maximize economic outcomes.
- Delivered weekly, monthly, mid, and post-campaign insights with actionable recommendations.
- Optimized campaign tactics within budgetary constraints to enhance performance.
Programmatic Campaign Management Coordinator
IPG Mediabrands – Kinesso
Toronto, Canada
02.2020 - 02.2021
- Mainly working for Johnson & Johnson account along with other brands such as, Hershey’s, BMO, Destination Canada, Henkel, Dairy Farmers Canada, CBC, Johnson Insurance, UPS etc.
- Proficient with the use of DSPs such as Display & Video 360, Amazon, Verizon, and The Trade Desk.
Media Buying and Planning Intern
Mindshare – Group M
Toronto, Canada
01.2019 - 05.2019
- Supported the media buying and planning team’s operations for the Unilever’s Account.
- Managed campaign maintenance and ensured quality controls while executing multiple brand promotions under Unilever.
Project Executive
Itheme Consulting Solutions
, India
08.2015 - 06.2017
- Identified client requirements and collaborated with team to generate actionable insights.
- Built and delegated business plans for new employees, updating marketing executives on progress.
- Organized tasks efficiently to ensure timely project outcomes.
- Collected and analyzed customer demographics, preferences, and buying habits to support marketing initiatives.
Education
Master of Business Administration - Strategic Marketing, Advertising & Media
Vancouver Island University
Nanaimo, BC05.2019
Bachelor of Technology - Electronics and Telecommunication
RIT
Islampur, India06.2015
Skills
- Programmatic advertising
- DV360
- CM360
- Effective communication
- Negotiation skills
- Project coordination
- Performance analytics
- Media planning
- Brand development
- Problem solving
- Campaign management
References
References available upon request.
Timeline
Senior Digital Media Specialist
DAC Group
12.2024 - Current
Digital Media Specialist
DAC Group
09.2022 - 11.2024
Associate, Campaign Manager
IPG Mediabrands – Kinesso
03.2021 - 11.2021
Programmatic Campaign Management Coordinator
IPG Mediabrands – Kinesso
02.2020 - 02.2021
Media Buying and Planning Intern
Mindshare – Group M
01.2019 - 05.2019
Project Executive
Itheme Consulting Solutions
08.2015 - 06.2017
Master of Business Administration - Strategic Marketing, Advertising & Media
Vancouver Island University
Bachelor of Technology - Electronics and Telecommunication
RIT