Gopichand Kurra
Toronto
Summary
Seasoned Ad Tech professional offering 10 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investment by continually monitoring analytics and updating approaches.
Overview
11
11
years of professional experience
Work History
Digital Media Specialist
Milestone Integrated Marketing
2023.12 - Current
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Devised effective link-building campaigns to increase website authority and visibility.
Technical account Manager
Equativ( formerly Smart Adserver)
2022.06 - 2022.12
- Responsible for the growth and success of strategic Publisher accounts in the APAC region
- Provide pre and post sales technical assistance and become a Subject Matter Expert to support clients in their technological choices
- Liaise with the Product, Analytics, Quality and other teams to meet client's needs
- Identify ways to improve the operational e=ectiveness of current processes and propose solutions to elevate e>ciency
- Proactively identify revenue opportunities and take ownership to partner with relevant stakeholders
- Worked on projects such as ads.txt and Schain with a high degree of autonomy and flexibility.
Senior Team Lead ( Ad operations and Programmatic Media Trading)
iSOCRATES MAdTech Private Limited
2021.06 - 2022.06
- Defining and operating yield management strategy, by optimizing pricing and advertising inventory via enhanced intelligence and controls
- Defining floor prices per country, devices, formats, partner domains and update them regularly to maximize Programmatic Monetization
- Liaise with multiple business areas (AdTech, AdOperations, Finance, AdSales, Partner Success) to define best practices, priorities and needs to optimize programmatic channels-present actionable recommendations and strategic proposals for full transparency
- Work closely with the Product team to define the roadmap for continuous improvement in advertising yield management, including dynamic pricing that is responsive to real-time inventory and demand forecasts
- Manage a team of campaign Managers and Ad operations analysts who handle variety of Verticals ( Programmatic, Search and Social).
Account Manager
Adapex Inc
2020.09 - 2021.06
- Lead platform integrations of appropriate Ad networks such as Xandr, Openx and Amazon etc.
- With the Publishers
- Conduct new campaign setup, optimizations, and Delivery in Google Ad Manager platform
- Lead partner meetings to discuss KPIs and other performance metrics of the campaigns.
Senior Solutions Engineer(RTB and App Monetization)
Fyber - A Digital Turbine Company
2018.09 - 2020.08
- Lead supply-side integrations with new/existing clients, while providing expertise during the preliminary, integration and certification phases
- Serve as the designated expert to clients and potential clients regarding all of Fyber's products and services
- Troubleshoot Demand related technical issues with the integration and the Ad lifecycle
- Collect client requirements and work closely with product and R&D teams to shape the product roadmap.
Senior client solutions Manager - (Fyber RTB)
Fyber - A Digital Turbine Company
2017.04 - 2018.08
- Actively manage ongoing queries (top tier) and keep up communication with clients and account management teams during resolution
- Continuously help to improve the operational workflow within the solution engineering by improving documentation, ticketing, and prioritization processes
- Actively respond to escalations for both Publisher and Demand clients relating to integration issues, discrepancies, blanks, lost impressions, Iframes, etc.
- Standard and non-standard integrations of DSPs from the manual testing to the live integration and roll out in production.
Ad operations Manager(Intern)
TravelClick
2016.08 - 2016.12
- Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns on site, mobile, app and email products
- Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutions
- Provide technical support to advertisers, account managers and others via phone, email and web Coordinate with our Engineering Dept
- To provide assistance in identifying, reporting and resolving technical issue
Product support specialist at( Doubleclick Bidmanger, Google)
Accenture
2013.05 - 2015.08
- Helping agency people with campaign optimizations on our Demand side platform(DBM)
- Reporting and attribution
- HTML and Java script code troubleshooting
- Troubleshooting Display, Video and Social media campaigns serving issues
- Tra>c and QA campaigns/creatives across desktop, mobile, tablet, and video
- Analyze large data sets and make strategic recommendations for optimization Assist with inventory availability requests.
Education
Bachelor of Science - Information Technology
Jawaharlal Nehru Technological University
Kakinada04.2012
High School Diploma -
State Board of Technical Education And Training
Hyderabad06.2009
Skills
- Programmatic Advertising
- Ad operations
- In-app Advertising
- Campaign Management
- Google Ad Manager
- DV360
- CM360
- Google Tag Manager
Languages
English
Native or Bilingual
Timeline
Digital Media Specialist
Milestone Integrated Marketing
2023.12 - Current
Technical account Manager
Equativ( formerly Smart Adserver)
2022.06 - 2022.12
Senior Team Lead ( Ad operations and Programmatic Media Trading)
iSOCRATES MAdTech Private Limited
2021.06 - 2022.06
Account Manager
Adapex Inc
2020.09 - 2021.06
Senior Solutions Engineer(RTB and App Monetization)
Fyber - A Digital Turbine Company
2018.09 - 2020.08
Senior client solutions Manager - (Fyber RTB)
Fyber - A Digital Turbine Company
2017.04 - 2018.08
Ad operations Manager(Intern)
TravelClick
2016.08 - 2016.12
Product support specialist at( Doubleclick Bidmanger, Google)
Accenture
2013.05 - 2015.08
Bachelor of Science - Information Technology
Jawaharlal Nehru Technological University
High School Diploma -
State Board of Technical Education And Training
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