PRATEEK RATHEE

Senior Marketing Consultant at TELUS with a proven ability to exceed sales targets, achieving a 20% increase in monthly sales. Expertise in campaign analysis and negotiation fosters strong relationships and drives team performance. Demonstrated success in leading high-performing teams to deliver exceptional results.

CMNS 316 (Brand Building)

• Designed and launched a line of eco-friendly high heels using recycled and upcycled materials, integrating sustainability into every stage of production.
• Partnered with local thrift stores to source materials and promote circular fashion practices within the community.
• Infused Asian cultural motifs into product design to celebrate heritage and appeal to diverse consumer aesthetics.
• Led innovative meme-based digital advertising campaigns to boost online engagement and brand visibility among Gen Z and millennial audiences.

CMNS 313 (Disaster Management)  

• Performed a comprehensive analysis of the 2023 Canadian wildfires with a focus on the Operations and Planning components of disaster response.
• Assessed the effectiveness of inter-agency coordination, logistical frameworks, and incident command systems used during the wildfire crisis.
• Evaluated strategic resource allocation, including personnel, equipment, and evacuation protocols, to determine strengths and gaps in emergency planning.
• Analyzed contingency plans, communication breakdowns, and adaptive decision-making processes to identify critical lessons for future disaster preparedness and mitigation.