Peter Lee
Senior Manager, Operations DFM
Burlingame,CA
Summary
Results-oriented senior operations and program leader with 18+ years of experience in semiconductor and advanced packaging (SiP), camera modules, computer vision, and automotive/consumer electronics. Recognized for leading global manufacturing, supply-chain, and cross-functional teams from concept through mass production, delivering high-yield, cost-optimized operations. Proven ability to build strategic partnerships, drive operational excellence, and scale technology platforms in fast-moving, global environments.
Overview
19
19
years of professional experience
Work History
Senior Manager, Operations DFM
Apple Inc.
05.2020 - Current
- Lead factory operations and quality teams across MLB-SiP, SoC, BMU & RF modules, scaling production from pilot to volume.
- Drive NPI/NPO readiness: manage Build Readiness Review, OK2Ramp, OK2Ship milestones, and ensure manufacturing alignment.
- Partner with global vendors to establish IQC/OQC criteria and early detection strategies for yield and excursion prevention.
- Analyze I/O and capacity planning; drive UPH/OEE improvements via Lean/Six Sigma methodologies.
- Resolve supplier risks, cost-engineering, yield excursions, and readiness issues to ensure flawless product ramp-up.
Co-Founder & CEO
Veev Inc.
01.2019 - 05.2020
- Founded startup developing camera-based 3D depth-sensing and tracking algorithms on FPGA for AR/VR, robotics, and autonomous driving.
- Defined company vision, strategy, and business model; identified product-market fit and built early traction with partners.
- Built relationships with investors and represented company at industry events and technology showcases.
Head of Strategy & Operations, Autonomous Vehicle
Samsung Electronics - Samsung Strategy & Innovation Center
11.2015 - 11.2018
- Founding member of Samsung’s autonomous vehicle initiative; scaled team to 100+ and managed ~$50 M annual budget.
- Oversaw project strategy, partnerships, budget planning, and program management.
- Led PoC integration of camera, radar, lidar, and compute systems; demonstrated open ADAS/autonomous-compute platform at CES 2018.
- Transferred project to Samsung’s semiconductor division after successful incubation.
Director of Program Management & Partnerships
Samsung Electronics - Samsung Strategy & Innovation Center
02.2013 - 11.2015
- Established U.S. strategic operations and created the $100 M Samsung Catalyst Fund.
- Led technical due diligence for investees and managed IoT platform development and qualification.
- Negotiated MOUs, NRE, licensing, and revenue-sharing agreements with strategic partners.
SoC Package Product/Program Manager
Samsung Electronics - Semiconductor Division
03.2011 - 02.2013
- Defined roadmap for mobile package technologies optimizing electrical, thermal, and mechanical performance.
- Managed customer accounts (Apple, Samsung Mobile) for backend processes, yield improvement, and cost engineering.
- Developed multi-material vendor strategy post-Japan Tsunami to secure material supply chains.
SoC Package Integration Engineer
Samsung Electronics - Semiconductor Division
01.2007 - 03.2011
- Commercialized world’s first Flip Chip PoP for mobile processors with best-in-class performance.
- Developed next-generation materials for Cu/Low-K interconnects and performed modeling for reliability.
- Qualified fine-pitch I/O chipsets under thermal and mechanical stress conditions.
Education
Ph.D. - Mechanical Engineering
Imperial College London
London, UK10.2006
B.Eng. - Mechanical Engineering
University of Birmingham
Birmingham, UK07.2002
Skills
- Global Manufacturing & Supply Chain Leadership
- SiP / Module / SoC Packaging Operations
- Quality Excellence & Six Sigma Black Belt
- High-Volume NPI & NPO Management
- Operations Metrics & Process Excellence (OEE, UPH, Yield, Cost)
Websites
Timeline
Senior Manager, Operations DFM
Apple Inc.
05.2020 - Current
Co-Founder & CEO
Veev Inc.
01.2019 - 05.2020
Head of Strategy & Operations, Autonomous Vehicle
Samsung Electronics - Samsung Strategy & Innovation Center
11.2015 - 11.2018
Director of Program Management & Partnerships
Samsung Electronics - Samsung Strategy & Innovation Center
02.2013 - 11.2015
SoC Package Product/Program Manager
Samsung Electronics - Semiconductor Division
03.2011 - 02.2013
SoC Package Integration Engineer
Samsung Electronics - Semiconductor Division
01.2007 - 03.2011
B.Eng. - Mechanical Engineering
University of Birmingham
Ph.D. - Mechanical Engineering
Imperial College London