Hi, I’m
TSZ YAN Tong, Peri
Toronto,ON
Summary
Dedicated Event, Media and Communications Professional with more than eight years of experience covering newspaper reporting, publicity planning, crisis management, internal and external communications. Passionate for devising mega events, promotional and informational messages to build brand image and influence targeted audiences.
Overview
10
years of professional experience
Work History
HONG KONG TOURISM BOARD
Assistant Manager, Corporate Communications
08.2021 - 08.2022
Job overview
- Assisted to plan and implement mega events and effective publicity programmes to promote Hong Kong as a world top travel destination i.e. Hong Kong New Year Countdown Concert 2021, Hong Kong Wine and Dine Festival 2021 and 2022, Hong Kong Art Month 2022.
- Developed and maintained close working relationships with members of press.
- Devised comprehensive virtual and physical engagement programmes to maximise positive engagement with stakeholders to enhance goodwill towards HKTB.
- Prepared corporate materials, including executive speeches, press releases, presentation, annual report, videos, newsletter.
- Designed social media communications content and calendar.
- Monitored and analysed daily news to minimize potential public image damage.
UNITED NATIONS CHILDREN'S FUND (UNICEF)
Communications Specialist
01.2021 - 08.2021
Job overview
- Assisted to developed advocacy and communications strategy.
- Prepared corporate materials, i.e. online and printed newsletter, press releases, human interest stories for social media and traditional media.
- Designed social media communications timeline and calendar.
- Planned and organized press conferences and media events.
- Organised events to enhance public awareness of UNICEF's mission, i.e. Young Envoy Programmes and Say Yes To Breastfeeding.
- Cultivated and maintained relationships with media, partners, sponsors and stakeholders.
- Monitored daily news and drafted position statements in response to potential high-profile issues.
HONG KONG INSTITUTION OF ENGINEERS
Corporate Communications Officer
01.2019 - 12.2020
Job overview
- Assisted in publication works of Institution’s journal, academic paper and award submission.
- Coordinated conferences, corporate and publicity events for members, stakeholders, member of press and public.
- Prepared corporate materials, i.e. executive speeches, press release, website and social media content, newsletters and presentation desk.
- Monitored and analysed daily news to minimise potential crisis.
- Responded to requests for information from media.
ORIENTAL DAILY
News Reporter
01.2016 - 05.2018
Job overview
- Generated, wrote and delivered breaking news stories, special reports and human interest stories.
- Built social media presence and engaged social media followers with live news updates via Facebook and Instagram.
- Assisted for video production.
HONG KONG ECONOMIC TIMES
Financial Reporter
12.2012 - 07.2015
Job overview
- Wrote, shot and edited coverage of technology, startups, multinational enterprise and luxury brands.
- Interviewed public figures and C-level representatives for personality feature story.
- Was invited to US, China, South East Asia, Moscow for attending global conferences and events, i.e Opening of Skolkovo Innovation Center, Annual Conference of IBM, TIBCO and Adobe etc.
Education
City University of Hong Kong
Bachelor of Arts from Media And Communication
07.2012
Skills
- Event and Publicity Planning
- Communications Strategy
- Content Management
- Risk Management
- Media Relations
- MS office and Adobe Creative Suite
Languages
Proficient in spoken and written Cantonese, Mandarin and English
Additional Information
Immediately Available
Timeline
Assistant Manager, Corporate Communications
HONG KONG TOURISM BOARD
08.2021 - 08.2022
Communications Specialist
UNITED NATIONS CHILDREN'S FUND (UNICEF)
01.2021 - 08.2021
Corporate Communications Officer
HONG KONG INSTITUTION OF ENGINEERS
01.2019 - 12.2020
News Reporter
ORIENTAL DAILY
01.2016 - 05.2018
Financial Reporter
HONG KONG ECONOMIC TIMES
12.2012 - 07.2015
City University of Hong Kong
Bachelor of Arts from Media And Communication
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