Paula Coward
Toronto,ON
Summary
With over 40 years of sales experience in the logistics industry, consistently surpassing targets and achieving exceptional results. Certified Professional Logistician (P. Log) specializing in value-based solution selling to Fortune 500 companies. Demonstrated proven track record in managing global implementations, mentoring sales teams, and optimizing client operations. Extensive experience across Automotive, Electronics, Industrial, Solar, Retail, and Consumer Goods sectors. Proficient in CRM platforms like Salesforce and Salesplace, as well as Microsoft Office Suite. Well-versed in complex logistics services. Strong background in international freight forwarding including Air, Ocean, Ground, Logistics, and Customs. Skilled in providing customized solutions for warehousing, distribution, and managed transportation. Completed advanced sales training programs such as Strategic Selling, C-level Global Selling Strategies, S2S Negotiation, Personal Branding, Financial Acumen, and more.
Overview
28
28
years of professional experience
Work History
Director, Business Development – Global Logistics & Distribution
UPS Supply Chain Solutions
04.2021 - 10.2024
- Led business development for warehouse and distribution, achieving full occupancy within the first year
- Transitioned to North American sales, spearheading the setup of the first Finished Goods Campus
- Optimized client operations and led GLD contract negotiations, achieving a strong sales pipeline
- Engaged in multiple training programs and supported Women’s Leadership Development initiatives.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
Senior Director, Canada – Sales
Transgroup Global Logistics
05.2019 - 01.2021
- Developed sales communication processes, achieving $4 million in pipeline revenue in six months
- Trained sales teams on value-based selling and prospecting.
Sr. Business Development Manager / Global Account Manager
DB Schenker Canada
01.2006
- Generated $200,000 GP annually, with a new business growth of 30-40%
- Managed key accounts, delivering $24 million in global sales for logistics and distribution.
Director of Sales, Canada
Pegasus Global Logistics
01.2012 - 11.2012
- Established Canadian operations and managed RFQ generation, maintaining high customer service standards.
Director, Business Development
Ryder Logistics & Transportation Solutions Worldwide
01.2003 - 01.2005
- Secured new business with major clients and developed a multi-client logistics facility.
Director of Corporate Accounts / District Sales Manager / Sales Executive
Eagle Global Logistics
01.1997 - 01.2003
- Founding member of Eagle Airfreight in Canada, led a team of 17, and received multiple awards for sales excellence.
Education
Bachelor of Arts - Economics
University of Western Ontario
05.1982
Skills
- Sales training and leadership
- Revenue Growth
- Sales funnel management
- Sales team training
Languages
English
Full Professional
Timeline
Director, Business Development – Global Logistics & Distribution
UPS Supply Chain Solutions
04.2021 - 10.2024
Senior Director, Canada – Sales
Transgroup Global Logistics
05.2019 - 01.2021
Director of Sales, Canada
Pegasus Global Logistics
01.2012 - 11.2012
Sr. Business Development Manager / Global Account Manager
DB Schenker Canada
01.2006
Director, Business Development
Ryder Logistics & Transportation Solutions Worldwide
01.2003 - 01.2005
Director of Corporate Accounts / District Sales Manager / Sales Executive
Eagle Global Logistics
01.1997 - 01.2003
Bachelor of Arts - Economics
University of Western Ontario
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