Paul Bzeta

Paul Bzeta founded and led the technology content studio (NYC/Calgary) Kicker Inc., run by 4-time Emmy winning writers & producers (sold Dec 2023). With clients from across North America, Paul spearheaded efforts in web video, commercial & corporate communications and marketing content - and helped his clients navigate emerging technology like AI. He also provides senior corporate leaders with expert counsel in business communication strategies and marketing execution. Clients like Novartis Pharma, SiriusXM, the NFL, CBRE Commercial, Exxon Mobil, Cenovus Energy, CTV Television, TENET Health, NIKE Golf, AltaLink, CGGVeritas and hundreds of other leading companies trust Kicker to create relevant content that drives leads, closes sales and elevates stakeholder engagement. Paul is a member of Calgary's Top 40 under 40. Paul was formally the Director of Advanced Advertising at Corus Entertainment - where he led a successful and aggressive production, video on demand, digital signage and broadband practice. With full ownership of P&L, Paul also successfully wrote and executed an application for a new television broadcasting license - currently before the CRTC. In his varied and successful career, Mr. Bzeta has enjoyed many notable successes including being a co-founder of Jet Stream Digital Media Inc., named as one of Alberta's Fastest Growing Companies in 2001 and 2002 by Alberta Venture Magazine. Paul also served as a director of several other private companies in production, outdoor advertising, digital marketing and consumer goods. Mr. Bzeta also worked extensively in the broadcast sector. He spent 12 years of front-line television production including writing and producing over 2,000 hours of broadcast television news content for local, national and international broadcasters like CBC, CTV, BBC Worldwide and NBC News.

• A confident approach to everything. A person who leads from the front while encouraging others. A natural people person.
• Responsible for relationships with all major vendors (print, media, creative, etc.) to ensure communications/marketing needs are serviced at a competitive rate, A deep understanding of how the production and marketing game works - and can bring immediate results.
• A creative instinct, willing to think outside the box and can handle tight deadlines., A peer reviewed creative mind which has landed US clients like Ford, SiriusXM, HP, Fidelity, The NFL, American Funds and hundreds of other clients. Deadlines? Daily.
• Assume responsibility for day-to-day management of these comms initiatives. Leadership of Emmy-winning creative shop Kicker Inc. Expert in B2B and B2C marketing content for web, social, OTT and broadcast.
• A team player, thrive under pressure and lead by example to motivate their teams and provide a positive presence., A calm demeanor with laser focus. The more pressure the group is under, the harder I work to keep the team harmony. My references would describe me as a leader and a listener.
• Direct and supervise all contracted production services and logistics as well as develop and maintain vendor relationships by providing accurate specifications to obtain cost effective estimates, Dealt with and have worked at all major media and have deep roldex of professional crew locally, nationally and in 32 states. I know rates, how to optimize those to a production and gain cost effective quotes.
• A proven history of leadership, Spent 20 years of leading teams.
• Strong conflict resolution and problem-solving skills, Proven effectiveness at building strong relationships with internal and external clients