PATRICK BRENNEN
Los Angeles
Summary
Strategic insights leader with over 10 years of experience in driving brand growth and audience engagement for leading sports, media, and lifestyle brands. Specializes in mixed-method research and C-suite advisory, with a focus on AI-driven workflow transformation. Demonstrated success in building high-performing teams and establishing trusted partnerships with global clients.
Overview
10
10
years of professional experience
Work History
Senior Director, Custom Research — Sports, Media & Lifestyle
MarketCast
Los Angeles
03.2022 - 12.2025
- Built and led the Sports & Entertainment practice, expanding annual revenue from ~$1M to $2.5M across marquee clients (NFL, MLS, LA Clippers, FanDuel, NBCU, Paramount, Alterra Mountain Co.).
- Directed multi-phase research for LA Clippers, reimagining the Next Gen fan experience at Intuit Dome; facilitated C-suite workshops, securing an $875K multi-year brand tracking contract.
- Led $500K global segmentation for a major education company, enabling a new audience acquisition strategy focused on male nurse growth.
- Collaborated on 50+ strategic proposals, influencing ~$3M in annual net-new revenue.
- Managed and developed a team of 8–10 researchers; four direct reports promoted under my leadership.
- Launched and scaled AI-enabled research practices, accelerating survey development, QA, and reporting.
Strategist (Promoted from Senior Analyst)
Hall & Partners
Los Angeles
02.2018 - 03.2022
- Led strategy-forward initiatives for Taco Bell, Toyota, Levi’s, Visa, Headspace, Tonal, UC San Diego, and CMAB, totaling $3M+ in annual revenue.
- Modernized analyst onboarding and QA, reducing reporting errors by 16% and improving delivery efficiency.
- Managed Levi’s Brand Equity Tracker (15 markets), resulting in renewal and $348K expansion.
- Guided NFL/Visa sponsorship effectiveness program, driving a 10–15 point lift in Visa brand KPIs.
Research Manager (Promoted from Research Associate)
BrandIQ
Los Angeles
07.2015 - 02.2018
- Executed full-service quant & qual research for global F&B, CPG, hospitality, and tech brands.
- Strengthened vendor governance and QA, achieving a 20% YoY improvement in data reliability.
Education
B.S. - Business Administration — Marketing Management
California Polytechnic State University
San Luis ObispoSkills
- Brand and creative strategy
- Mixed-method research design
- Audience segmentation
- Sponsorship impact analysis
- Data analysis and visualization
- AI integration and workflow automation
- Reporting and presentation expertise
- C-suite workshop facilitation
- Team leadership and development
- New business and proposal development
Toolkit
Microsoft 365, SPSS, Q, Tableau, Decipher, Discuss.io, Crosstabs, ChatGPT, Perplexity, Copilot
Timeline
Senior Director, Custom Research — Sports, Media & Lifestyle
MarketCast
03.2022 - 12.2025
Strategist (Promoted from Senior Analyst)
Hall & Partners
02.2018 - 03.2022
Research Manager (Promoted from Research Associate)
BrandIQ
07.2015 - 02.2018
B.S. - Business Administration — Marketing Management
California Polytechnic State University