PARVINDER KAUR MALHOTRA
Summary
Dynamic and results-oriented professional with over eight years of experience in international recruitment, student admissions, and strategic marketing within the higher education sector. Proven track record in developing and managing global partnerships, implementing successful recruitment strategies, and driving significant enrollment growth. Demonstrated leadership in supervising teams, managing budgets, and executing operational plans aligned with institutional goals. Adept at analyzing market trends, optimizing recruitment processes, and fostering relationships with diverse stakeholders. Committed to promoting diversity and excellence through innovative strategies and a strong understanding of the Canadian education system, including extensive experience in recruiting domestic and non-direct students.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Director, International Partnerships & Liaisoning
Brampton Immigration Consultancy
04.2023 - Current
- Developed and implemented comprehensive recruitment and marketing strategies, aligning with strategic goals and meeting enrollment targets for both international and domestic markets
- Supervised and mentored recruitment teams, enhancing performance and achieving operational excellence
- Managed annual budget and financial oversight, ensuring effective allocation of resources and alignment with strategic initiatives
- Cultivated and maintained key partnerships with universities and colleges, strengthening recruitment efforts and expanding global presence
- Utilized CRM systems (Salesforce) to track and manage interactions, optimize recruitment processes, and support decision-making
- Collaborated with social media, operations, sales, and HR teams to boost brand awareness and engagement, analyzing performance metrics for continuous improvement
- Organized and executed hybrid recruitment events that successfully integrated in-person and virtual engagement strategies, resulting in an increase in prospective student engagement and applications
- Developed and launched the Intake Abroad edtech portal, significantly streamlining the recruitment process and improving operational efficiency by 100%
Manager, Business Development & Partnerships
Brampton Immigration Consultancy
08.2022 - 03.2023
- Achieved significant growth in territory through strategic planning and successful business development
- Expanded international partnerships and managed global outreach, contributing to increased market presence and recruitment success
- Developed and executed marketing and media strategies to enhance brand visibility and support recruitment goals
Recruitment Specialist, South Asia
North Island College
11.2020 - 05.2022
- Trained and supported agent partners, improving recruitment outcomes and fostering strong relationships
- Managed recruitment budgets, prepared financial reports, and analyzed data to drive strategic decisions
- Promoted institutions at international events, generating qualified leads and expanding market reach in targeted regions
Manager, North & East India
St. Lawrence College
10.2018 - 10.2020
- Supervised recruitment teams and managed events, achieving increased student enrollments and enhancing recruitment efforts
- Planned and executed recruitment strategies in collaboration with agents and stakeholders, aligning with institutional goals
- Conducted targeted training sessions and facilitated team meetings to strengthen collaboration among recruitment staff, resulting in improved team cohesion and enhanced overall recruitment effectiveness
Sr. Admission Officer
Safeway Immigration Consultants
08.2016 - 10.2018
- Evaluated admissions processes and promoted school offerings to drive increased enrollment
- Supported recruitment activities, organized student orientations, and provided training to new team members
- Implemented a new applicant tracking system, improving data accuracy, reducing processing time, and enhancing applicant satisfaction
Education
MBA - International Business
Chandigarh University
03.2022
BSc. - Airlines Tourism & Hospitality Management
Chandigarh University
06.2016
Skills
- Leadership & Team Management
- Strategic Recruitment & Marketing
- Budget Management & Financial Planning
- Cross-Cultural Communication
- CRM Systems (Salesforce)
- Data Analysis & Reporting
- Market Research & Trend Analysis
- Relationship Building & Stakeholder Engagement
- Project Management & Operational Planning
- Media & Social Media Outreach
- Onshore Market Recruitment and Strategy
- Analytical Thinking
- Project Management
Additional Information
Strong Work Ethic and Integrity: Demonstrated commitment to achieving recruitment goals with professionalism and integrity., Proficiency in social media and Technology: Skilled in using social media channels and emerging technologies to enhance recruitment strategies and brand visibility., Extensive Travel Experience: Comfortable with extensive domestic and international travel for recruitment and marketing purposes; flexible with working evenings and weekends., Knowledge of Regulations: Well-versed in interpreting and adhering to government regulations related to domestic and international students.
Certificationsandprojects
- Certification in Thriving@Work: Leveraging the connection between well-being & Productivity.
- Certification in Supply Chain Basics
- Execution of Edtech Portal – Intake Abroad
References
- Ms. Karuna Ausman, International Marketing & Recruitment Specialist, karuna.ausman@uwaterloo.ca, 1-250-549-8193
- Junko Leclair, Manager, International Enrolment and Recruitment, Junko.Leclair@nic.bc.ca, 1-250-218-9623
Languages
English
Native or Bilingual
Punjabi
Native or Bilingual
Hindi
Native or Bilingual
French
Elementary
Certification
Supply Chain Basics
Thriving@Work: Leveraging the connection between Well-Being & Productivity
Timeline
Associate Director, International Partnerships & Liaisoning
Brampton Immigration Consultancy
04.2023 - Current
Manager, Business Development & Partnerships
Brampton Immigration Consultancy
08.2022 - 03.2023
Recruitment Specialist, South Asia
North Island College
11.2020 - 05.2022
Manager, North & East India
St. Lawrence College
10.2018 - 10.2020
Sr. Admission Officer
Safeway Immigration Consultants
08.2016 - 10.2018
MBA - International Business
Chandigarh University
BSc. - Airlines Tourism & Hospitality Management
Chandigarh University
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