Marina Monaco
North Vancouver,British Columbia
Summary
Dynamic, results-driven Senior Director with over nine years of experience in international education, marketing, and business development.
Proven track record of scaling student enrollment and expanding global markets, generating over $10 million in sales in the past years.
Expertise in leading cross-functional teams, developing strategic marketing initiatives, and fostering long-term relationships with partners across diverse cultures and regions.
Known for crafting compelling communication strategies, driving growth, and ensuring operational efficiency in high-paced, dynamic environments.
Seeking to leverage extensive leadership and communication experience to contribute to Seaspan’s external communications strategy and brand development.
Overview
9
9
years of professional experience
Work History
Senior Director, International Mkt & Business Dvlp
SELC College
Vancouver, British Columbia
03.2023 - Current
- Oversee all international marketing and recruitment activities, managing a team across admissions, student services, and agent relations, with a focus on global market expansion, especially in LATAM and Europe.
- Developed and executed strategies that grew international student enrollment to over 1,000 annually, generating over $10M in sales in the past years.
- Lead a global team of managers and recruiters, ensuring recruitment goals are met for both language and college programs, while continuously analyzing market trends to identify and capitalize on new business opportunities.
- Spearheaded a comprehensive marketing strategy that increased registrations from Brazil by 100% in 2024, through new partnerships and collaborations aligned with evolving IRCC regulations.
- Manage an $8M marketing budget, ensuring resource allocation aligns with company growth priorities, and achieves strong ROI.
- Directly oversee content creation and brand messaging, ensuring consistency across all marketing materials and external communications.
- Established key performance indicators to track progress towards goals.
- Oversaw strategic planning and implementation to ensure organizational goals were met.
- Built relationships with external partners and customers in order to foster collaboration.
Marketing Manager/Director - LATAM and Europe
SELC College
Vancouver, British Columbia
05.2017 - 03.2023
- Successfully grew LATAM and European student markets by welcoming thousands of International students, generating over $2M annually in revenue solely from LATAM and Europe regions.
- Developed and nurtured relationships with international agents and trade commissioners to enhance recruitment efforts and expand market reach.
- Led the creation of online and print marketing campaigns, driving brand visibility, and operational efficiency.
- Managed budgets for regional marketing initiatives, ensuring all campaigns met ROI expectations, and delivered measurable success.
- Conducted market research and continuously identified new growth opportunities within existing markets, while expanding SELC’s global footprint.
- Worked with management team to oversee and monitor marketing strategy.
- Set specific marketing goals that align with the overall direction and business goals.
- Interviewed and hired talented individuals to add value to marketing team.
- Planned advertising campaigns for online, print and other mediums.
- Supervised a team of junior marketers in executing various projects.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Organized trade shows and exhibitions to promote brand awareness.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Supervised the department and provided guidance and feedback to other marketing professionals.
Digital Marketing Specialist
Nexus Intercambio
Vancouver, British Columbia
12.2015 - 05.2017
- Managed and optimized social media and digital marketing campaigns to increase brand awareness and attract international students.
- Developed SEO strategies and enhanced website traffic to boost online visibility and engagement.
- Led content creation and scheduling, ensuring consistent messaging across all digital platforms.
- Designed and managed paid ad campaigns (Google Ads, Facebook Ads), increasing student recruitment and market presence.
- Collaborated with cross-functional teams to align digital marketing strategies with business goals and recruitment objectives.
- Developed and implemented digital marketing strategies to increase brand awareness.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Implemented A/B testing for email and landing page optimization to increase conversion rates.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
Education
Some College (No Degree) - International Students And Immigration
CBIE
Ottawa, ON05-2023
Some College (No Degree) - Digital Marketing Specialist
RED Academy
Vancouver, BC07-2018
Some College (No Degree) - Diploma, Digital Marketing & Social Media
Canadian College
Vancouver, BC11-2017
Bachelor of Arts - Portuguese Languages And Literature
University of Sao Paulo - USP
Sao Paulo, Brazil 12-2014
Skills
- Leadership & Team Management
- Strategic Communications & Content Development
- Media Relations & Stakeholder Engagement
- Digital Marketing & SEO Strategy
- Crisis Communications
- Cross-Cultural Relationship Building
- Project Management & Operational Efficiency
- Storytelling & Brand Messaging
- International Marketing & Business Development
- Budget Management & ROI Optimization
- Marketing Campaign Development & Execution
- Public Relations & Executive Communication Support
- Partnership development
- Negotiation skills
- People management
- Team management
- Problem-solving abilities
Languages
English
Full Professional
Spanish
Professional
Portuguese
Native/ Bilingual
References
References available upon request.
Timeline
Senior Director, International Mkt & Business Dvlp
SELC College
03.2023 - Current
Marketing Manager/Director - LATAM and Europe
SELC College
05.2017 - 03.2023
Digital Marketing Specialist
Nexus Intercambio
12.2015 - 05.2017
Some College (No Degree) - International Students And Immigration
CBIE
Some College (No Degree) - Digital Marketing Specialist
RED Academy
Some College (No Degree) - Diploma, Digital Marketing & Social Media
Canadian College
Bachelor of Arts - Portuguese Languages And Literature
University of Sao Paulo - USP
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