Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Parmveer Boyal

Summary

Seasoned team leader with a background in retail management combined with training and expertise in digital marketing. Skilled in customer service, leadership, team management, sales techniques, and developing and executing comprehensive digital marketing strategies.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Manager

Garage Clothing
01.2020 - Current
  • Promoted to management position for displaying excellent leadership and communication skills
  • Overseeing daily operations to ensure the store is running efficiently and effectively as possible to reach daily sales targets and goals
  • Assisting store manager and management team in all aspects of the store operations, by providing leadership that optimizes sales results
  • Analyze key performance indicators and communicate employee sales goals
  • Utilize exceptional customer service skills, sales techniques, and product knowledge to connect customers with the right product and drive sales
  • Manage inventory through shipment processing, sales floor replenishment, and eCom order fulfillment
  • Maintaining the brand and visual merchandising presentation standards & directives in the store
  • Supervise and lead employees to ensure they are knowledgeable about products and provide exceptional service to drive operational efficiency and traffic on the sales floor and through digital platforms
  • Evaluate performance of team members and provide consistent coaching to improve skills
  • Prioritize and delegate tasks for efficient completion within team environment


Digital Marketing Specialist

Kings Court
01.2023 - 01.2024
  • Developed and implemented digital marketing strategies to market events, tournaments, programs, and sports leagues
  • Promoted facility using digital channels such as SEO, email marketing and social media marketing to increase traffic
  • Created content for website, social media platforms, and online advertising
  • Managed social media presence across platforms, achieving a consistent 10% increase in followers each month
  • Allocated marketing investments
  • Planned online marketing campaigns
  • Generated reports on website performance, ad campaigns, and other key metrics
  • Managed online booking system and maintained it, leading to a 50% increase in bookings in just 6 months
  • Continuously elevated the presentation of website for seamless booking process

Team Lead

Soft Moc
01.2020 - 02.2021
  • Responsible for opening and closing the store, bank deposits, and paperwork
  • Processed POS transactions, including cash and credit purchases or returns
  • Assisted with visual merchandise changes and replenish products on the sales floor
  • Delegated tasks to store associates and supervise their activities
  • Interviewed and facilitated on-boarding of new employees by training them on customer service protocols and sales goals

Education

Bachelor of Arts - Psychology

York University
Toronto, ON
04.2023

Skills

  • Strategic Planning
  • Strong Communication
  • Retail Management
  • Team Leader
  • Critical Thinking
  • Organizational Skills
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Content Marketing
  • Social Media Marketing

Certification

Google Digital Marketing & E-commerce Professional Certificate

Timeline

Digital Marketing Specialist

Kings Court
01.2023 - 01.2024

Associate Manager

Garage Clothing
01.2020 - Current

Team Lead

Soft Moc
01.2020 - 02.2021

Bachelor of Arts - Psychology

York University

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Parmveer Boyal