Parminder Singh
Summary
A qualified business professional with over 25 years' experience in India and Nigeria (West Africa). Have experience of Handling Fleet Corporate/Dealer/Distributors. A proactive leader, team player and planner with expertise in strategic planning, market plan execution, pre and post sales efforts. A proven track record in increasing revenues, streaming workflows and creating a team environment to enhance productivity. Experience in implementation of marketing/sales promotion plans, channel development for business generation. Leading, training, monitoring the performance of the team members to ensure efficiency in operations. Proficient in analysis of market trends to provide critical input and in formulating marketing strategies. Ability to provide excellent organizational skills which have proven to be critical asset in driving operations. Proficient in implementing competitive marketing strategies and contributing towards enhancing market penetration, business volumes and growth.
Results-driven sales professional with proven expertise in strategic planning, client relationship management, and revenue growth. Adept at leading high-performing teams and fostering collaboration to meet and exceed targets in dynamic environments. Strong communicator with knack for analyzing market trends and implementing effective sales strategies. Known for adaptability and reliability, ensuring seamless operations and continuous improvement.
Sales professional with keen eye for market trends and strategic growth opportunities. Proven ability to lead dynamic teams and drive significant revenue increases. Highly focused on collaboration and adaptability, ensuring seamless alignment with organizational goals and changing market conditions.
Overview
32
32
years of professional experience
Work History
National Sales Manager
Infinity Tyres Limited
Lagos, Nigeria
08.2012 - 09.2024
- Company Overview: Importation and distribution of Tyres – TBR/TBB/LTR/LTB/PCR/OTR (Bias and Radials)/INDUSTRIAL/AGRICULTURE (Ceat, Infinity/Eternity, Pirelli, Yokohama, Alliance, Techking, Tianli, Ling long, D. Star, Automotive Batteries - Infinity, Exide, Bosch, Solite Garage equipment – Manatech. Industrial/Domestic Renewable Energies Products – Infinity/Eastman Inverters & Batteries, Solar Panels, Lubricants – Infinity, Motul. Brake Linings & Pads (Commercial vehicles)- Infinity, Wipers – Infinity.
- Managing business of Tyres and other items with Fleets and Corporates throughout Nigeria.
- Coordinating a team of 22 Expatriate Branch Managers.
- Corporate business linchpin.
- Leading team of 5 BUH's.
- Responsible for bottom- line and top-line fleet/corporate business for the country.
- Store Stock Coordination - Expertly manage and organize inventory within a retail/warehouse environment, ensuring optimal stock levels and efficient flow of goods.
- Countrywide Dispatch & Distribution Management - Oversee and execute the timely and accurate dispatch of products to multiple store locations, optimizing delivery schedules and routes.
- Functional Responsibilities
- Corporate and Fleet Sales: Aggrandize Corporate business. Handling business of US$ 12Mill p.a.
- Articulating roadmap for Corporate/Fleet business enterprise. Continues sustaining and increasing base of fleet corporate customers. Handling 342 Active Fleets and corporate. 6 countrywide branches manned by expatriates with Tire Service Centers/Stocks and Retail sales
- Blueprint for emplacement of other products within corporate base. Acquiring maximal vantage of the corporate strength.
- Train the trainer - code of practice.
- Integration of best available resources.
- Genteel project contriving and effectuation.
- Exordium of the new business streams.
- Marketing: Dilate on marketing programs and geostrategies.
- Novel conceptualization and portraying to customers.
- Customers base augmentation programs.
- Prognosticate merchandizing budget.
- Unflagging and efficacious publicities and schemata.
- Making nonpareil use of social media.
- Training: Trained at Prometeon (Pirelli) TBR factory at Turkey to have sharp edge on Commercial Tyres.
- Trained on Pirelli ‘Pro Check – Software and Hardware' application.
- Better understanding of construction of existing and new pattern of commercial tyres.
- More knowledgeable on Tire failures.
- Scrap analysis based and basic Tire training to Fleet/Corporates.
- Can further train technicians and service Engs.
General Manager (Sales & Marketing)
Asian Motors Limited
Lagos, Nigeria
04.2011 - 06.2012
- Company Overview: Distributors of FOTON Commercial Vehicles and WEICHAI Engines from China
- Directing business of Comm. Vehicles throughout Nigeria. Was Handling US$ 16 Bill business p.a.
- Liaison with principles.
- Heading a team of 8 Expatriates and 16 Local sales staff through 5 Branches.
- Responsible for a creation of staunch & steadfast team.
- Thoroughly responsible for entire Marketing Activities.
- Liable for achieving corporate goals with set value and unit targets.
- Responsible of product positioning/pricing.
- Responsible for seeding of new products/brands.
- Creating and implementing ‘Key Account Management' System in Company.
- Focusing More on Prime Movers as main business area along with Light Trucks/Busses and construction equipment.
- Accountable for profitability of company.
General Manager (Sales & Marketing)
Infinity Tyres Limited
Lagos, Nigeria
09.2001 - 11.2009
- Company Overview: Importation and distribution of Tyres (Ceat, Infinity, Goodyear, Pirelli, Alliance, Watts), Batteries (Exide, Infinity & Yuasa), Garage equipment.
- Manage Dealers base across Nigeria. 129 dealers managed through 6 Branch offices with Retail centers manned by expatriate and 88 local staff.
- Overall responsible for growth and development of branches and make them conversant with objective evaluation of their performance and invest training effort and support to deliver maximum business performance from them.
- Formulate, instigate and evaluate sales strategies to maximize sales opportunities in line with overall company objectives and demonstrate a commitment to the company vision and values at all times.
- To establish viability of existing patterns and Product Road Map, and taking decisions to help deliver improved strategic direction which will fuel business growth.
- Implement and adhere training programs to the dealers & sales team.
- Ensure that the sales/support environment is conducive to facilitating the highest productivity, synergy and cooperation for all teams. Increase market share, achieve and exceed performance targets.
- Participating in annual planning and budgeting activities for new product launch & forecasting.
- A key requirement is to raise significantly the profile of the business, through raising profit and revenue streams, also by integrating the activities of the untapped market as a whole into the mainstream functions of the company.
- To conduct competitor analysis, product analysis, price analysis and Pricing and Product Matrix (PPM).
- Marketing Strategies and Promotion Programs: Develop and execute marketing programs, including working with agencies (PR, advertising, display) new product launch materials, sales support materials, point of purchase materials/displays, consumer related training materials, billboards, sales presentations and other sales tools.
- Develop a yearly marketing calendar and allocate budget in relation with different activities for different markets and communicate effectively up and down the organization, business partners and sales teams.
- Assess and identify promotional opportunities, marketing programs for different target segments in relation to product categories.
- Service Network: Develop a service network including claim handling in different cities within the country emphasizing on prompt after sales service.
- Establishing a customer information center (CIC) to facilitate the operations involved in reports generation, warranty claims and customer database creation.
Territory Manager
Ceat Tyres Limited
Jalandhar, Punjab, India
05.1992 - 12.1996
- Company Overview: Manufacturing and Distribution of Tyres. Tubes. Flaps.
- During initiation of career from Sales Trainee to Territory Manager, had manufacturing training of tyres at Factory and field training in Consumer Contact Van travelling from towns, villages giving ample field experience of products, customers, challenges and great experience of understanding tyre industry.
- Appointing & maintaining of fleet accounts. Their regular training orientation to obtain maximum advantage of excellent product and service.
- Responsible for the supervision and effective operations of the dealers, and sales team and coordinated with them to determine most appropriate and effective operational procedures.
- Meeting prospects and offering them a suitable product mix. New business creation by way of identifying product/market opportunities to match demand and the organization core competencies.
- Building and adapting new training and consulting products to meet the changing needs of customers.
- Administering execution of the complete contract and support for the period committed.
- Smooth and efficient handling of C&f to achieve set targets.
- Product Analysis: Conducting diagnostics, performing relevant financial & competitor analysis, building proposals and submitting the proposition.
- Technical Training: Been trained in Ceat factory on Manufacturing process of tyres,tubes & flaps.
- Had technical training from Ceat to handle tyre inspection and decision.
- Basic Computer Skills: Proficient in Microsoft Word, Excel, PowerPoint, and Outlook, enabling effective document creation, data analysis, presentations, and email management.
- Personal Traits: Possessing high level of planning and analytical skills. Having strong interpersonal communication and flexible attitude, full of enthusiasm and initiative. Strong team player, adept to work under utmost work pressure and sincerity. Always willing and eager to expand my knowledge horizon.
Education
Bachelor of Commerce - Economics
Ranchi University
Ranchi, India05-1986
Skills
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook, enabling effective document creation, data analysis, presentations, and email management
- Sales team management
- Sales planning
- Long-term strategic planning
- Trend analysis expertise
- Customer account retention
- Talent acquisition
- Market trend analysis
- Effective relationship management
- Effective sales presentations
- Key account management
- Customer relationship management
- Team building
- Team development
- Targeted product positioning
- Sales coaching
- Strategic competitor assessment
- Cross-functional collaboration
- Supply chain coordination
- Sales process management
- Industry trend evaluation
- Cross-functional teamwork
- Customer service
- Effective time management
- Effective multitasking
- Effective organizational skills
- Effective team leadership
- Clear and concise communication
- Process optimization expertise
Languages
English
Hindi
Punjabi
Personal Information
- Status in Canada: Permanent Resident
- Date of Birth - 1966-05-23
- Marital Status- Married
- Nationality- Indian.
- Cell: +1 825-777-6218
- Email: parminderps07@gmail.com
- LinkedIn Public profile & URL www.linkedin.com/in/parminder-singh-97319926a
Timeline
National Sales Manager
Infinity Tyres Limited
08.2012 - 09.2024
General Manager (Sales & Marketing)
Asian Motors Limited
04.2011 - 06.2012
General Manager (Sales & Marketing)
Infinity Tyres Limited
09.2001 - 11.2009
Territory Manager
Ceat Tyres Limited
05.1992 - 12.1996
Bachelor of Commerce - Economics
Ranchi University