Pankhuri Sofat
Surrey,BC
Summary
As an HR student with a strong background in business development, I am passionate about combining my skills in content creation, stakeholder engagement, and marketing to contribute to EY's Brand, Marketing, and Communications team. With hands-on experience in digital marketing and client communications, I am excited to apply my writing and collaboration abilities to help drive internal communications, brand storytelling, and leadership messaging at EY Canada.
Overview
2
2
years of professional experience
Work History
Business Development Executive
Salesamore
01.2022 - 08.2023
- Led the digital marketing team, developing expertise in social media management, SEO, and email marketing.
- Managed client communications and engagement, ensuring brand consistency and customer satisfaction.
- Created and executed digital marketing campaigns, increasing social media engagement by 35% and followers by 25%.
- Designed content calendars and marketing materials using Canva to maintain brand messaging and audience connection.
- Collaborated with cross-functional teams to optimize lead generation and conversion strategies.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
Business Development Intern
Salesamore
06.2021 - 12.2021
- Assisted in sales outreach, client relationship management, and lead generation.
- Supported marketing initiatives, contributing to email campaigns and promotional strategies.
- Managed CRM database, ensuring accurate tracking of prospects through the sales funnel for better conversion rates.
- Assisted in formulating corporate strategy based on market dynamics, customer requirements, and industry trends analysis.
Education
Post Baccalaureate Diploma in Human Resources -
Kwantlen Polytechnic University
Surrey, BC04-2025
Bachelors of Commerce -
Mehr Chand Mahajan DAV College For Women
Chandigarh, India06-2021
Skills
- Content Creation
- Digital Marketing:
- Social Media Strategy & Analytics
- Copywriting & Content Planning
- Client Communication & Engagement
- Team collaboration & project management
- Marketing campaigns
- CRM software
- Brand awareness
- Marketing strategy
- Lead generation
- Decision-making
Languages
English
Hindi
Punjabi
Timeline
Business Development Executive
Salesamore
01.2022 - 08.2023
Business Development Intern
Salesamore
06.2021 - 12.2021
Post Baccalaureate Diploma in Human Resources -
Kwantlen Polytechnic University
Bachelors of Commerce -
Mehr Chand Mahajan DAV College For Women
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