PAMELA DUNN
Mountain View
Summary
Dynamic marketing professional with a proven track record at SAP, specializing in innovative strategies that exceeded KPIs by over 100%. Core competencies include the development and execution of end-to-end marketing programs, stakeholder engagement, business strategy, and cross-functional team leadership, driving substantial growth through impactful programs and key partnerships. Analytical expertise combined with a collaborative approach delivers measurable business results and enhances organizational objectives.
Overview
20
20
years of professional experience
Work History
Director of Midmarket Marketing
SAP
Palo Alto
11.2021 - 04.2024
- Develop and execute marketing program plans aligned to midmarket sales priorities with the goal to drive net new logos
- Use 3rd party (industry and audience) watering holes to drive congruent digital and event strategy for a consistent presence (webinars, events, content/blogs, digital advertising)
- Priority solution focused on SAP S/4HANA Cloud, public edition, aka Grow with SAP
- Leverage Sapphire for continued drumbeat of follow-up activity post event
- Manage influencer program to capture customer reference stories to build trust in the Midmarket
- Responsible for management and execution of GTM program for the non-profit segment leveraging AI messaging
Director of Marketing | West Market Unit
SAP
Palo Alto
01.2019 - 11.2021
- Responsible for demand generation and pipeline acceleration through the creation and tactical execution of marketing plan activities, including account-based marketing, data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more
- Understand the latest B2B customer engagement tactics across various channels such as email, social media, video, and company website
- Anticipate the needs of the customer and encourage two-way interactions throughout their journey driving loyalty, trust and long-term growth
Director, Global Partner Marketing Programs
SAP
Palo Alto
09.2017 - 01.2019
- Manage partner marketing programs across a diverse set of partner ecosystem partner routes
- This role includes working with partners to drive thought leadership content and assets, partner references and videos at tier 1 events, developing and executing partner blog program
Director, Global Influencer Marketing
SAP
Palo Alto
03.2017 - 09.2017
- Support the Global Audience Marketing Team Influencer Marketing program, which combines marketing, communications, and social media to help drive marketing campaigns/offers and sales, as well as drive awareness and thought leadership across key executives, customers, and partners
- Managed the influencer video live stream program at SAPPHIRE NOW 2017, aligned to the global program, delivering 31 live stream videos to the market
- Additionally, engaged and cultivated new relationships with external influencers and create programs to benefit the global audience marketing campaigns
Director, Strategic Partner Marketing Programs
SAP
Palo Alto
11.2015 - 03.2017
- Responsible for marketing program support across SAP partner ecosystem programs, including OEM, Application Development, Partner Managed Cloud, and Solution Extensions
- This position worked closely with each program lead to provide communications support, recruitment, and partner marketing enablement, program awareness, thought leadership and references in support of program priorities
Director, Strategic Ecosystem Marketing
SAP
Palo Alto
12.2013 - 11.2015
- As part of SAP Global Marketing, I have responsibility for developing, promoting, and executing best-in-class partner marketing strategies and programs to, through and with SAP partners
- This position works closely with our Global Partner Organization Business Development team, Partners, Regional Partner Sales, Field and Global Marketing stakeholders across industry, line of business, cloud and platform marketing to launch and grow partner managed cloud - partner-delivered software subscription of proven SAP on-premise solutions, delivered via the partner's private hosted cloud
Director, North America Marketing, Industry Solutions
SAP
Palo Alto
05.2011 - 12.2013
- Managed industry marketing for high tech, consumer products, and retail industries, including development, and execution of marketing plans against business plan, revenue, and marketing KPI objectives
- Reported all leads, pipeline, and revenue generated from marketing programs
- Responsible for creation of 5 industry marketing plans for 2012 based on industry priorities for North America against budget guidance of $900K marketing spend
- Collaboration with all stakeholders, including Industry Solution Marketing, Industry Solutions, SME and LOB teams were critical to the development of these plans and alignment to 2012 revenue priorities for the industries
- Developed and executed industry marketing plans for 7 industries for the balance of 2011 with a budget of $300,000
Director, Line of Business Marketing, Supply Chain Management
SAP
Palo Alto
11.2010 - 05.2011
- Responsible for visioning, planning, managing, and executing the LOB marketing program for supply chain in North America
- Collaboration and integration with the Supply Chain Management Center of Excellence team was instrumental to the development and successful execution of these plans
- KPI’s for 2011 met
Director, Discrete Industry Sector Marketing
SAP
Palo Alto
02.2009 - 11.2010
- Responsible for visioning, planning, managing, and executing over $425,000 combined budget for High Tech, IM&C, Automotive and Aerospace & Defense – overachieved 100% of KPI’s for 2010
- Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them through the marketing funnel to sales accepted leads, pipeline, and revenue
- Multiple Short Term Achievement Awards, and multiple Peer to Peer Recognition Awards, Q2 2010 MVP Award
Field Marketing Manager, High Tech Industry
SAP
Palo Alto
02.2007 - 02.2009
- Responsible to achieve industry sales qualified lead targets, and pipeline touched benchmark
- Developed and managed execution of national industry marketing plan, and support of regional programs
- Planned, developed, and executed industry-specific marketing campaigns in support of revenue goals
- Developed and syndicate new content for compelling marketing programs
- Supported 3X+ rolling 4Q pipeline goal
- In addition to marketing delivery, worked with the extended ecosystem to ensure achievement of 3X pipeline
Solution Marketing Principal, Competitive Marketing
SAP
Palo Alto
02.2004 - 01.2007
- Planned, developed, and executed industry-specific competitive marketing programs for high tech industry
- Launched lead generation activities in support of SAP’s Safe Passage program, including market segmentation and database analysis, targeted messaging, telemarketing scripts, online channels (banners, search, web events)
- Developed competitive win sales and marketing references
- Project managed all competitive marketing activities and deliverables for company’s field sales kick-off and premier customer event, Sapphire
Education
Bachelor of Science - Business Administration and Marketing
Notre Dame de Namur University
01.1998
Skills
- Strategic planning
- Marketing strategy development
- Stakeholder engagement
- Team building
- Cross-functional team leadership
- KPI performance
Community Service
SAP AG, Palo Alto, CA, 01/13, present, Wardrobe for Opportunity drive at SAP; collected slightly used career clothing to assist low-income individuals in the Bay Area in their efforts to find a job, keep a job and build a career., Sharks Foundation 'Build a Bike' program., Participated in Month of Service at SAP as a Volunteer Ambassador responsible for the 'Twice Loved Baby Clothes' initiative building and delivering 25 boxes of baby clothes to needy infants and toddlers in the local community., Participating and leading ongoing volunteering opportunities at SAP.
Affiliations
Wardrobe for Opportunity drive at SAP collected slightly used career clothing to assist low-income individuals in the Bay Area in their efforts to find a job, keep a job, and build a career.
· Sharks Foundation “Build a Bike” program.
Participated in the Month of Service at SAP as a Volunteer Ambassador responsible for the 'Twice Loved Baby Clothes' initiative, building and delivering 25 boxes of baby clothes to needy infants and toddlers in the local community.
Participating in and leading ongoing volunteering opportunities at SAP.
Timeline
Director of Midmarket Marketing
SAP
11.2021 - 04.2024
Director of Marketing | West Market Unit
SAP
01.2019 - 11.2021
Director, Global Partner Marketing Programs
SAP
09.2017 - 01.2019
Director, Global Influencer Marketing
SAP
03.2017 - 09.2017
Director, Strategic Partner Marketing Programs
SAP
11.2015 - 03.2017
Director, Strategic Ecosystem Marketing
SAP
12.2013 - 11.2015
Director, North America Marketing, Industry Solutions
SAP
05.2011 - 12.2013
Director, Line of Business Marketing, Supply Chain Management
SAP
11.2010 - 05.2011
Director, Discrete Industry Sector Marketing
SAP
02.2009 - 11.2010
Field Marketing Manager, High Tech Industry
SAP
02.2007 - 02.2009
Solution Marketing Principal, Competitive Marketing
SAP
02.2004 - 01.2007
Bachelor of Science - Business Administration and Marketing
Notre Dame de Namur University
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