Oumayma JAAFARI

Website and APP optimization

• Managing developers and designers for the completion of web and mobile projects
• Planning and implementing digital Marketing strategies, resulting in 30% increase in online traffic on the website, which resulted in a 20,5% increase of turnover between 2023 and 2024
• Successfully managing multiple projects simultaneously, meeting deadlines
• Optimizing SEO and improved online visibility, leading to a 24% growth in organic traffic
• Implementing a virtual assistant on the institutional website of the bank

Content Optimization:

• Optimizing website content for relevancy, readability, and engagement.
• Regularly updating and refreshed content to keep it current and aligned with user interests and search trends.
• Using multimedia elements such as videos, images, and infographics to enhance the visual appeal and effectiveness of content.
• Incorporating internal linking strategies to improve navigation and distribute link equity throughout the website.

Conversion Rate Optimization (CRO):

• Analyzing user behavior using tools like Google Analytics to identify conversion bottlenecks and opportunities for optimization.
• A/B testing different elements such as headlines, CTAs, forms, and page layouts to determine the most effective variations.
• Implementing persuasive design techniques and psychological principles to influence user behavior and increase conversions which led to a 46% increase in the micro credit segment.
• Monitoring and iterating on website changes to maximize conversion rates over time.

• Leading a team of 3 marketing professionals, providing guidelines and support to ensure project success and clients satisfaction
• Executing digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads and conversions.
• Managing content strategies and editorial calendars aligned with business objectives, target audience preferences, and market trends.
• Managing a Marketing budget of 300k MAD monthly, consistently staying within budget and achieving a 10% cost reduction in Marketing expenses.
• Developing and maintained custom marketing dashboards using Google Analytics resulting in an improvement in data driven decision making.

Planning and executing content strategies aligned with BIGO's platform and audience.

Interacting with broadcasters, fostering a positive community around their content.

Monitoring the performance of the content strategies using BIGO's analytics and adjusting strategies based on data insights.

Initiating and managing collaborations with influencers, brands, or other content creators to enhance reach and engagement.

Keeping up-to-date with BIGO's trends, memes, challenges, and features to ensure content remains relevant and competitive.

Ensuring all content meets BIGO's community guidelines and standards.

Optimizing content for discoverability through effective use of hashtags, keywords, and trends.

Planning and scheduling online events releases to maintain a consistent posting schedule.

Experimenting with different types of content (formats, styles, lengths) to discover what resonates best with the audience.

Iteratively improving content based on audience feedback and performance metrics.

Managing budgets for content creation, promotions, or collaborations and broadcasted events.