Imane Bentahar
Rivière du Loup,Canada
Summary
Versatile communications and marketing expert skilled in executing integrated marketing strategies and managing digital projects. Strong background in data-driven decision-making, SEO optimization, and brand positioning, leading to enhanced online presence and measurable improvements in campaign effectiveness.
Overview
3
3
Languages
7
7
years of professional experience
Work History
Digital Project Manager
Audace Marketing
Sainte Anne des Monts, Canada
10.2025 - Current
- Managed multiple client accounts and communication projects from strategy to execution by leading client meetings, coordinating cross-functional teams (copywriters, designers, and art directors), and ensuring projects were delivered on time and within scope.
- Planned and executed digital marketing initiatives, including email marketing campaigns, Meta (Facebook) advertising, and performance analysis, using data-driven insights to optimize campaign results.
- Developed integrated communication and marketing strategies, including communication plans, brand positioning, key messaging, and implementation roadmaps, to align with client objectives and enhance brand visibility.
- Built and maintained strong client relationships by providing strategic communication consulting, presenting recommendations, monitoring project progress, and ensuring consistent collaboration throughout each mandate.
- Conducted market research, communication audits, and stakeholder surveys using SurveyMonkey to generate actionable insights for informed strategic decision-making.
Marketing and Communication consultant
Silia web
Sherbrooke, Quebec
09.2024 - 08.2025
- Developed and implemented targeted marketing strategies that enhanced brand awareness and strengthened online presence among key audiences.
- Managed brand communication across social media and digital platforms, maintaining consistent messaging and reinforcing brand identity.
- Created, planned, and published engaging social media content, including visuals, videos, and promotional campaigns.
- Promoted events and brand initiatives through multiple communication channels, including social media, newsletters, websites, and promotional materials.
- Conducted competitive and market research to identify industry trends and monitor competitors, informing adjustments to marketing strategies.
- Managed and updated website content to improve user experience, accuracy, and brand consistency.
Digital Communication & Web Manager
La Grande Ménagerie
Sherbrooke, Canada
09.2023 - 08.2024
- Developed and executed multichannel campaigns, boosting conversion rates by 18% and engagement by 25%.
- Produced and updated engaging website and social content that aligned with brand strategy, fostering audience engagement.
- Optimized company website and digital assets for SEO best practices, enhancing discoverability.
- Conducted keyword research, competitor analysis, and technical SEO improvements to increase organic traffic.
- Coordinated with cross-functional teams and external partners to implement UX/UI improvements and track performance.
Social Media & Digital Marketing Manager
Social 360
Rabat, Morocco
02.2022 - 09.2023
- Led digital strategies for international clients, integrating SEO, paid media, and content marketing to boost visibility and conversions.
- Implemented analytics-driven optimizations that enhanced campaign ROI and funnel conversion rates.
- Managed team of 8 content creators, overseeing project timelines and task allocation to ensure successful campaign execution.
Social Media Strategist
Oh Delices Creative
Rabat, Morocco
10.2019 - 08.2021
- Developed engaging content strategies for diverse social media platforms.
- Managed social media campaigns to enhance brand visibility and reach.
- Designed and implemented digital campaigns to enhance brand visibility and engagement.
- Analyzed audience insights to refine target demographics and improve engagement.
- Conducted performance analysis to inform strategic adjustments and optimize campaign effectiveness.
Education
Master's in Administration - Marketing Communication
University of Sherbrooke
Sherbrooke, QC08-2025
Master's in Marketing & Business Strategy -
University Moulay Ismail
Meknès, Morocco07-2022
Bachelor's in Economics & Management -
University Mohammed V
Rabat, Morocco08-2020
Skills
- Digital project management
- Data-driven marketing
- Campaign execution
- SEO optimization
- Strategy development
- Communication planning
- Brand positioning
- Relationship management
- Team collaboration
- Agile methodologies
- Problem solving
Key Achievements
- Increased organic website traffic and conversions through targeted SEO and content strategy.
- Managed multi-brand and multi-platform digital assets, ensuring high performance and brand consistency.
- Led campaigns that exceeded engagement and conversion goals through a mix of technical optimization and creative execution.
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Native/ Bilingual
Timeline
Digital Project Manager
Audace Marketing
10.2025 - Current
Marketing and Communication consultant
Silia web
09.2024 - 08.2025
Digital Communication & Web Manager
La Grande Ménagerie
09.2023 - 08.2024
Social Media & Digital Marketing Manager
Social 360
02.2022 - 09.2023
Social Media Strategist
Oh Delices Creative
10.2019 - 08.2021
Master's in Administration - Marketing Communication
University of Sherbrooke
Master's in Marketing & Business Strategy -
University Moulay Ismail
Bachelor's in Economics & Management -
University Mohammed V