Olga Fernanda Güereña
San Diego
Summary
Highly motivated, detail-oriented, and creative marketing and communications professional with a passion for impactful storytelling and brand engagement. Skilled in English and Spanish, fluent in both languages. Proven expertise in bilingual content creation and translation. Technologically proficient, with advanced knowledge of tools such as Raiser's Edge, Excel, HubSpot, Outlook, Word, MailChimp, PowerPoint, Photoshop, and major social media platforms.
Overview
5
5
years of professional experience
Work History
Marketing & Communications Manager
Monarch School Project
12.2023 - 02.2025
- Developed and implemented comprehensive branding standards and messaging guidelines
- Increased LinkedIn, Instagram, and Facebook followers by 500 within four months
- Led digital, print, and social media campaigns for events, resulting in $100K+ raised annually
- Managed paid advertising, organic content creation, email campaigns, and website updates
- Oversaw media strategies, public relations, and vendor collaboration for photoshoots and video production
- Designed printed collateral and managed all social platforms with engaging content
- Enhanced online brand presence by developing and implementing consistent visual and textual content strategy across website
Marketing Manager
Grand Pacific Resorts
08.2022 - 12.2023
- Directed marketing efforts for The Westin, Sheraton, The Cassara, and Grand Pacific Palisades
- Managed paid ads and increased social media reach and engagement across multiple outlets
- Supervised Marketing Coordinator; achieved 60-200% follower growth on social media
- Designed hotel packages, marketing collateral, and created strategies that grew event attendance by 80%
- Collaborated with influencers and local leaders to promote properties and special offers
Content Marketing Specialist
San Diego Theatres
12.2021 - 07.2022
- Produced digital content for social media, blogs, and websites, growing followers by 90%
- Supported customer service and created content strategies based on performance analytics
- Partnered with vendors to build marketing opportunities and coordinated event promotion
- Established relationships with key influencers in the industry to increase brand credibility through guest posting opportunities or collaborations on projects.
Communications Specialist
San Ysidro Health
04.2021 - 12.2021
- Wrote and edited internal and external communications across web, print, and email platforms
- Managed Hootsuite and coordinated messaging for 47 locations
- Built relationships with community leaders and government officials to support events and campaigns
- Drafted speeches, press releases, and award nominations to support organizational visibility
- Strengthened public safety awareness through educational presentations, workshops, and community outreach events
Marketing Manager
Lily Jack
06.2020 - 02.2021
- Conducted market research and analyzed business landscape to identify strategic branding opportunities
- Identified target markets, industries, and demographics
- Developed marketing and sales collateral to effectively promote the brand
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
Education
M.S. - Digital Audience Strategy
Arizona State University
01.2022
B.A. - Communications, Minor in Business
University of California, San Diego
San Diego, CA08.2017
King's College London
England12-2016
Skills
- Strategic Marketing Campaigns
- Community Engagement & Outreach
- Content Creation & Social Media Management
- Public Relations & Media Coordination
- Bilingual Communication
- Event Planning & Execution
- Graphic & Video Production
- Data-Driven Decision Making
Interests
Play violin
Attend concerts
Visit museums
Timeline
Marketing & Communications Manager
Monarch School Project
12.2023 - 02.2025
Marketing Manager
Grand Pacific Resorts
08.2022 - 12.2023
Content Marketing Specialist
San Diego Theatres
12.2021 - 07.2022
Communications Specialist
San Ysidro Health
04.2021 - 12.2021
Marketing Manager
Lily Jack
06.2020 - 02.2021
M.S. - Digital Audience Strategy
Arizona State University
B.A. - Communications, Minor in Business
University of California, San Diego
King's College London
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