Niki Yazdanmehr
Toronto,ON
Summary
I'm Niki Yazdanmehr, a passionate and driven individual currently pursuing a Bachelor of Creative Industries at Toronto Metropolitan University. With a focus on marketing, storytelling in media, and business management, I bring a unique blend of creativity and strategic thinking to the table. As a former Marketing VP and Sales Associate, I have honed my customer service skills and gained valuable experience in planning and executing successful initiatives.
In addition to my professional experience, I am actively involved in the community through volunteering. I have contributed my time and skills to organizations such as the Canadian Arts & Fashion Awards (CAFA), Small World Music Festival, and Tigran Festival. These experiences have allowed me to further develop my interpersonal and organizational abilities while supporting the arts and cultural community.
Overview
2
2
years of professional experience
Work History
Marketing VP
TMU entrepreneurship association
Toronto, ON
08.2022 - 11.2022
- Planned and coordinated marketing events, programs, conferences and speaking engagements.
- Established overall marketing and go-to-market strategy, budgets and goals.
- Created and executed digital marketing campaign calendar using marketing automation platforms.
- Developed and tracked metrics and success criteria for marketing programs.
Sale Associate
SWATCH
Toronto, ON
06.2022 - 09.2022
- Engaged customers in friendly, professional dialogue to determine needs.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Used technology resources to assist customers in locating and selecting items.
Sales Associate
Massimo Dutti
Toronto, ON
03.2022 - 05.2022
- Provided customer assistance when looking for the right products of their choice and gave guidance and advice knowledgeably to ensure a positive customer interaction
- Maintained store inventory of popular items while ensuring the store was consistently organized and stocked according to store standards.
Social Media Assistant
Candoo Company
01.2021 - 04.2021
- Supported social media campaigns from content creation to measurement of campaign success and quantified results via dashboard reports.
- Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
- Networked and researched to stay current with best practices, trends, topics, strategies, industry standards and regulations related to social media.
Education
Bachelor of Creative Industries - Business,ProComm,Storytelling in Media
Toronto Metropolitan University
04.2025
Skills
- Microsoft Excel: Intermediate proficiency when using SUMIF, Pivot Tables, Data Validation
- SPSS: Capable of using SPSS for Analytics Tasks and interpreting statistical data
- Microsoft Office (Word, PowerPoint, Outlook): Intermediate proficiency using all areas of Microsoft Office
- Google Suite (Sheets, docs, slides): Utilized Google Suite in day-to-day activities during university courses
- Adobe (Photoshop-Illustrator-Premiere-InDesign)
- Problem-Solving
- Social Media Marketing
- Contract Negotiation
- Detail-Oriented
- Work Planning and Prioritization
- Requirements Writing
- Verbal and Written Communication
- Relationship Building
- Lost wax casting: sculpt three-dimensional shapes out of wax and then transform them into silver
- Jewelry or miniature sculptures
certifications
· Oxford Academy certificate: The first fashion and digital marketing and branding workshop.
· TQS Academy certificate: Quality Management-Customer satisfaction
· Successful Negotiation: Essential Strategies and skills: University of Michigan-Offered by Coursera
· The Cycle: Management of Successful Arts and Cultural Organization: University of Maryland- Offered by Coursera
Timeline
Marketing VP
TMU entrepreneurship association
08.2022 - 11.2022
Sale Associate
SWATCH
06.2022 - 09.2022
Sales Associate
Massimo Dutti
03.2022 - 05.2022
Social Media Assistant
Candoo Company
01.2021 - 04.2021
Bachelor of Creative Industries - Business,ProComm,Storytelling in Media
Toronto Metropolitan University
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