Summary
Overview
Work History
Education
Skills
Awards
Languages
Certification
Timeline
Generic

Navpreet Sidhu

Langley,Canada

Summary

Marketing leader with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.

linkedin.com/in/navpreet-sidhu/

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Manager

SpeedLine Solutions
02.2024 - Current
  • Leading strategic marketing initiatives to drive brand growth and market penetration. Boosting brand awareness and generating leads while managing internal and external marketing campaigns and programs.
  • Managing cross-functional teams to execute multi-channel marketing campaigns.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.


Account Manager

Growth Media Collective
06.2016 - Current
  • Boosted brand engagement by creating compelling social media posts and campaigns.
  • Enhanced client relationships through regular communication, timely project updates, and proactive issue resolution.
  • Developed comprehensive marketing plans tailored to each client's unique goals, budget constraints, and industry landscape.
  • Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.

Marketing Manager

TLC Solutions
08.2022 - 02.2024
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
  • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
  • Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.

Digital Marketing Manager

OK TIRE Corporate
09.2020 - 08.2022
  • Managed national and location-specific social media strategies to boost brand visibility
  • Analyzed campaign performance to optimize strategies and improve ROI
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.

Director of Marketing & Business Development

Soccer Shots
03.2018 - 09.2020
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Developed comprehensive sales and marketing plans for business growth, resulting in significant market share expansion.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Mentored junior team members, fostering professional development within the organization.

Head Teller

CIBC
07.2016 - 03.2018
  • Managed teller operations, overseeing cash management and compliance with banking regulations
  • Provided coaching and leadership to front-line staff to improve customer service efficiency
  • Recognized for achieving performance-based awards, including the Unsung Hero award
  • Managed risk effectively by monitoring teller activities, ensuring compliance with banking regulations and policies.
  • Increased account retention with proactive outreach efforts targeting existing customers facing potential account closure or dissatisfaction issues.

Shift Manager

KFC
08.2013 - 04.2016
  • Supervised daily operations, ensuring high standards of food quality, cleanliness, and service
  • Led a team of over 10 staff, handling scheduling, performance management, and training
  • Managed inventory levels and conducted audits to ensure operational efficiency
  • Handled escalated customer issues effectively, demonstrating strong problem-solving skills while upholding company values and standards.
  • Improved overall team performance by effectively delegating tasks and providing clear instructions.

Education

Bachelor of Business Administration - Marketing & Communications

University of The Fraser Valley
Abbotsford
06.2020

Skills

  • Strategic Planning
  • Leadership & Team Management
  • Brand Development
  • Digital Marketing (SEO, Social Media, Email Marketing)
  • Data Analytics & Performance Measurement
  • Full Marketing Cycle

Awards

  • CIBC Quartile Achievement Award
  • CIBC Year End Unsung Hero Award
  • KFC Employee of the Month
  • TLC Solutions Living Our Values Accountability Recipient

Languages

Spanish
Elementary
French
Limited Working
Punjabi
Native or Bilingual
Hindi
Full Professional
English
Native or Bilingual

Certification

  • Google Digital Garage – Fundamentals of Digital Marketing (Google)
  • Google Analytics Certification (Google Skillshop)
  • Google Ads Search Certification (Google Skillshop)
  • HubSpot Content Marketing Certification (HubSpot Academy)
  • HubSpot Email Marketing Certification (HubSpot Academy)
  • Inbound Marketing Certification (HubSpot Academy)
  • Growth-Driven Design Certification (HubSpot Academy)
  • LinkedIn Marketing Strategy Certification (LinkedIn Marketing Labs)
  • YouTube Creator Academy Certification (YouTube Academy)
  • AI for Everyone
  • Strategic Thinking for Marketing (LinkedIn Learning)
  • Indigenous Communications Certification
  • Communications & PR Certification

Timeline

Marketing Manager

SpeedLine Solutions
02.2024 - Current

Marketing Manager

TLC Solutions
08.2022 - 02.2024

Digital Marketing Manager

OK TIRE Corporate
09.2020 - 08.2022

Director of Marketing & Business Development

Soccer Shots
03.2018 - 09.2020

Head Teller

CIBC
07.2016 - 03.2018

Account Manager

Growth Media Collective
06.2016 - Current

Shift Manager

KFC
08.2013 - 04.2016

Bachelor of Business Administration - Marketing & Communications

University of The Fraser Valley

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Navpreet Sidhu