Nathaniel Stone

Nathaniel Stone is currently Coordinator of Algonquin College’s Marketing Research and Analysis program. He teaches three marketing research courses in the School of Business and Hospitality and two research courses in the School of Media and Design. Previously, he was Manager Public Opinion Research Knowledge and Practices at the Public Opinion Research Directorate (PORD) of the Government of Canada for 14 years. PORD is the body responsible for overseeing public opinion research across the Government of Canada and developing and maintaining instruments for contracting research. Mr. Stone was responsible for developing best practices and standards, the annual report, maintaining an electronic data base, assembling a community of practice and disseminating the above resources throughout the Government of Canada. Mr. Stone supervised four employees. Previously, he conducted public opinion research in the private sector and for two federal departments. He is a Certified Analytics and Insights Professional and serves on the academic advisory committee of the same. He is a fellow of the Canadian Research Insights Council. Mr. Stone has an International MBA from the University of Ottawa and a Master of Arts in the Social Sciences from the University of Chicago.

• Public speaking: member of two Toastmasters Clubs (one of which is the club for members of the Certified Analytics and Insights Professionals of Canada)
• Hiking: particularly the Canadian Rockies, also the Adirondack and Green Mountains
• Canadian History: particularly the fur traders and the explorations of the Northwest Company
• The role of public opinion in Canadian, US and world history.

• Coordinator and Professor (part-time), Marketing Research and Analysis (MRA) Program, School of Business and Hospitality, Algonquin College, Ottawa, ON, 2009 to the present. Joint founder of and teacher in the MRA program in 2009 and Coordinator of the MRA program since 2019. Reports to the Academic Chair of Marketing and Management Studies. Teaches:

                   Fundamentals of Marketing Research MKT 1201: basic research and its role in marketing

                   Competitive Marketing Intelligence for Researchers MGT 1208: marketing intelligence

                   Research for Core Industries MKT 1211: implementing research projects for actual clients 

                   Insights and Strategy ADV 1697: applications of qualitative research in advertising

                   Market Research Foundations MKT 4602: research for students in digital marketing.

• Writer, Public Health Surveillance Strategic Plan 2022-2025, Strategic Planning and Governance Division, Public Health Agency of Canada, March 2022, November 2022, Wrote, edited and prepared the text (English and French) for the Public Health Surveillance Strategic Plan 2022-2025.
• Manager, Public Opinion Research Knowledge and Practices, Public Opinion Research Directorate, Public Services and Procurement Canada, Government of Canada, 2006 to 2020. Contributed to the overall planning and strategic direction of public opinion research in the Government of Canada and the vision and framework for public opinion research by working closely with the Communications Community Office and the research function of the Privy Council Office to disseminate research findings and research techniques across the Government of Canada. Convened quarterly meetings with the Marketing Research and Intelligence Association to maintain government-industry consultation and information. Convened quarterly meetings and information sharing with the Community of Practice for Public Opinion Research, a network of researchers representing approximately 60 departments and agencies. Introduced capacity building for public opinion research across the Government of Canada for the first time (starting in 2006) in various ways. Wrote and disseminated annual report on public opinion research and monthly newsletter for research community., Maintained Research Information Management System (RIMS) data base on public opinion research projects in the Government of Canada. Worked with Library and Archives Canada to maintain data base of government research reports and assisted government researchers in depositing their research reports. Conducted annual client satisfaction survey for the Public Opinion Research Directorate. Supervised four employees.
• Associate Vice President (Quantitative), Fleishman-Hillard Canada, 2004 to 2006. Wrote and submitted proposals for clients. Managed and conducted research projects for a wide variety of clients. Conducted analysis of surveys using SPSS. Wrote and presented results of research for clients
• Senior Communications Analyst, Communication Canada/Canada Information Office, Government of Canada, 1999 to 2004. Developed the questionnaires, analyzed data for and contributed to the presentation to the Cabinet Committee for Communications of the quarterly survey, entitled Listening to Canadians, of 6,000 Canadians between 1999 and 2003. Managed, conducted and disseminated study on Canadian social values with an application to government communications in 2003. Worked with the former Indian and Northern Affairs Canada to conduct the first surveys by the Government of Canada of First Nations peoples in 2001 and 2002. Worked with the Federal Interlocutor to conduct the first focus groups and survey of Off-Reserve Aboriginal People in Canada in 2003. Conducted cognitive focus groups to test questionnaires in advance of surveys.
• Manager, Public Opinion Research, Foreign Affairs and International Trade/Global Affairs Canada, 1987 to 1999, Managed public opinion research projects. Analyzed public and media opinion on trade, foreign policy and services to businesses. Analyzed data using SPSS and conducted focus groups.
• Communications Planner/Market Development, Statistics Canada, 1983 to 1987
• Market Development Officer, Crown Assets Disposal Corporation, 1980 to 1983
• Information Specialist, Conference Board of Canada, 1978 to 1980