Nathalia Olmscheid

Responsible for agronomic marketing at Cromai, developed an internal training platform serving over 150 employees, and organized internal capacity-building sessions and commercial trainings. Created and executed multichannel communication campaigns aligned with strategic and commercial goals, acting as a bridge between the marketing and business teams to support contract renewals, market positioning, and long-term value delivery.

Strategic leadership in managing high-value client accounts, with a strong focus on innovation and project scalability. Experience in developing and executing commercial and marketing campaigns tailored to client needs within a B2B platform ecosystem. Management of cross-functional teams to ensure excellence in customer delivery.

Focused on the creation and implementation of strategic projects in both B2B and B2C markets, including roadmaps, sell-in and sell-out campaigns, product distribution initiatives, and digital marketing campaigns. Strong collaboration with the commercial team.

Strategic development of marketing campaigns, events, influencer and customer engagement activities to boost sales of highly profitable products.

Focused in developing technical recommendation for the product line produced by Arysta (pesticides, nutrition and physiology for plants); Development of high-impact projects: Master Crop & Master Experience.

Technical Sales Representative, attending End users, Cooperatives and Distributors.