Kelly Kali
Colborne,ON
Summary
Outgoing Advertising Sales Representative bringing 25 plus years of experience and achievements in account development and territory growth, driving multi-million dollar growth throughout the Media and Advertising industries. Adept at leveraging market and competitive research to identify new sales opportunities and devise effective sales strategies.
Extremely passionate with a natural ability to build robust relationships in all areas of business, while showcasing clarity of vision and creativity combined with a desire to deliver breakthrough results. Articulate and strategic communicator who can easily translate complex digital, data-driven, and technological concepts into practical action plans.
Overview
23
23
years of professional experience
Work History
Media Sales & Marketing
Metroland Media Group Ltd
09.2006 - Current
- Maximized revenue sales by developing strategic media plans tailored to understanding clients needs, objectives, and marketing goals to reach client ROI, with both short term and long term campaigns.
- Enhanced company reputation through outstanding customer service, consistently exceeding client expectations in performance and delivery.
- Led client-facing presentations and pitches, showcasing value proposition of both traditional media and digital media solutions
- Operationalized reporting and processes to monitor campaign success, while providing proactive feedback and strategic insights to stakeholders
- Kept meticulous records of client interactions, sales activities, and campaign performance metrics using CRM tools
- Orchestrated remarkable 15% year-over-year growth in sales, through diligent prospecting efforts, securing new business, fostering substantial boost in organizational profitability and achieving KPI's
Circulation District Sales Manager
Metroland Media Group Ltd.
09.2001 - 10.2006
- Coordinated route distribution, scheduling, cancellations and vacation holds.
- Managed end-to-end process, from initial outreach, recruitment, onboarding, training, coaching and performance evaluations for 220 carriers/routes.
- Coordinated route distribution, scheduling, cancellations and vacation holds.
- Ensured accuracy of customer database by updating maps to include new build residential developments and implementing new route service
- Supported field training with carriers to ensure collection policies, procedures and practices were followed.
Education
High School Diploma -
O'Neill C.V.I.
Oshawa, Ontario2000
Skills
- Sales Operations
- B2B/B2C Sales
- Solution Selling
- Client Relations
- Market Research
- Presentation
- Negotiation
- Customer Retention
- Business Development
- Forecasting
- Demand & Pipeline Management
- Consultative Approach
- Value Proposition
- Insights
- Growth
- Advertising Strategy
- Customer Success
- Account Management
- Digital Landscape
- CRM Software
- Advertising expertise
- Media Buying
- Targeted Advertising
Timeline
Media Sales & Marketing
Metroland Media Group Ltd
09.2006 - Current
Circulation District Sales Manager
Metroland Media Group Ltd.
09.2001 - 10.2006
High School Diploma -
O'Neill C.V.I.
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