NANCY BARRETT
Toronto,Canada
Summary
Results driven and highly accomplished marketing leader, with over 16 years of experience developing innovative, strategic and forward-thinking campaigns across diverse international markets. Exceptional verbal and written communication skills, with a proven track record of driving brand awareness, increasing market share and achieving revenue growth.
Overview
12
12
years of professional experience
Work History
Global Marketing Leader
KPMG International
Toronto, ON
12.2020 - 11.2023
- Led the development and implementation of global marketing strategies to enhance brand visibility and increase market penetration
- Successfully launched multiple global campaigns resulting in a 20% increase in engagement
- Collaborated closely with in-house design, advertising vendors, financial operations, digital and legal teams to deliver on campaigns
- Continually increased social media presence of leadership.
- Boosted brand awareness by developing and implementing innovative marketing campaigns.
- Generated increased sales leads through effective content creation and social media management.
- Enhanced customer engagement with thoughtfully designed email marketing campaigns.
- Established strong industry relationships through successful networking events and trade shows.
Global Senior Marketing Manager
KPMG International
Toronto, ON
10.2018 - 11.2020
- Led marketing campaigns for priority sectors through increasing brand development, encompassing digital awareness via multiple global events and thought leadership initiatives
- Executed marketing research to identify trends and opportunities in key international markets, resulting in a 25% target in targeting effectiveness.
- Expanded global market presence by developing and implementing targeted marketing strategies.
- Increased brand awareness through the creation of compelling content for digital channels, including social media, email campaigns, and website updates.
- Enhanced customer engagement by designing and executing tailored events, webinars, and trade show appearances.
- Boosted sales revenue with successful product launches in international markets, ensuring proper messaging and positioning.
Global Marketing Manager
KPMG International
Toronto, ON
06.2015 - 09.2018
- Developed and executed national strategies to build market presence and handled global event sponsorship planning
- Created promotional activities to develop demand for strategic programs.
- Increased brand awareness through the creation of compelling content for digital channels, including social media, email campaigns, and website updates.
Global Marketing Coordinator
KPMG International
Toronto, ON
06.2011 - 05.2015
- Coordinated social media and thought leadership plus managed country networking initiatives.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Boosted sales by designing and executing creative email marketing campaigns.
Education
Bachelor of Commerce -
University of British Columbia
Investment Advisor -
Canadian Securities Institute
Toronto, ONGraphic Arts Communication program -
Herzing College
BBA -
University of the Fraser Valley
Skills
- Social Media Management
- Market Research
- Budget Management
- Decision-Making
- Analytical and Critical Thinking
Volunteer Experience
- Doctors Without Borders: Fundraising and marketing team member for key initiatives.
- A Loving Spoonful: Board Member and orchestrated marketing & fundraising initiatives.
- Second Harvest: Handled communication platforms and regional initiatives to expand brand awareness.
- Canadian Cancer Society: Developed national marketing campaigns and created communication tactics to build on the national CRM database.
- CAMH: Pet therapy program.
Timeline
Global Marketing Leader
KPMG International
12.2020 - 11.2023
Global Senior Marketing Manager
KPMG International
10.2018 - 11.2020
Global Marketing Manager
KPMG International
06.2015 - 09.2018
Global Marketing Coordinator
KPMG International
06.2011 - 05.2015
Bachelor of Commerce -
University of British Columbia
Investment Advisor -
Canadian Securities Institute
Graphic Arts Communication program -
Herzing College
BBA -
University of the Fraser Valley