Mylène Lambert
Montréal,Canada
Summary
Digital marketing professional with expertise in managing high-impact paid media campaigns. Recognized as a kind, adaptable, and reliable team player with strong skills in campaign analytics and performance optimization.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Campaign Manager
Prosomo
04.2023 - Current
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta, Bing, TikTok, LinkedIn and Pinterest.
- Conduct keyword research, ad copy creation, A/B testing, and audience targeting.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Create and maintain training materials and best practice documentation.
Paid Media Analyst
Bloom Marketing Agency
03.2022 - 04.2023
- Managed marketing budgets for multiple brands (up to $350K/month).
- Optimized campaigns to increase performance across digital channels.
- Produced monthly reports and presented results with recommendations to clients.
- Created content for Facebook, Instagram, Google, Bing, Snapchat.
Digital Strategist Associate
AutoTrader
06.2021 - 03.2022
- Tracked, analyzed, and reported on campaign performance.
- Explored new opportunities to engage audiences.
- Produced content for Facebook, DV360, Google Ads, and more.
Web Designer
Freelance
05.2021 - 05.2022
- Developed and designed websites for multiple clients.
- Improved SEO and created branded visuals.
- Managed client relations.
Guest Service Officer
Canadream
04.2019 - 11.2020
- Worked effectively in fast-paced environment
- Handled guest complaints with professionalism, working to find satisfactory resolutions in a timely manner.
- Mentored and trained new hires
- Enhanced vehicle safety by conducting thorough inspections and identifying potential issues.
- Improved vehicle cleanliness by thoroughly washing, vacuuming, and detailing interiors and exteriors.
Customer Service & Reservation Agent
Air Canada Vacations
08.2018 - 04.2019
- Provided quotes, handled reservations, and met sales goals.
- Consistently received positive feedback from both customers and peers regarding exemplary service provision and problem-solving capabilities.
- Assisted customers by offering personalized recommendations based on their needs, leading to increased upselling success.
Project Manager
Collège Montmorency
09.2017 - 07.2018
- Organized and facilitated weekly meetings for one year to prepare students for upcoming challenges and cultural immersion.
- Planned team-building activities and fundraising initiatives to strengthen group cohesion and support project goals.
- Coordinated and led a group of 14 students during a 5-week field project in Guatemala, ensuring smooth logistics and safety.
- Oversaw and managed a $30K budget, delivering detailed financial reports and ensuring compliance with funding requirements.
Call Center Agent
Kenny U-Pull
08.2014 - 05.2018
- Negotiated competitive purchase prices for vehicles, consistently meeting company objectives.
- Developed staff schedules and provided training to new employees
- Adhered to company policies and scripts to consistently achieve call-time and quality standards.
- Utilized CRM software to track customer interactions, ensuring timely follow-up on outstanding issues.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
Education
Digital Marketing
TAV College
06.2021
Tourism
Collège Montmorency
06.2016
Skills
- Friendly, positive attitude
- Great Customer Service
- Creative Problem Solving
- Teamwork and collaboration
- Data analysis
- Document management
Languages
French
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working
Certification
Google Ads Certifications (2025)
- Search
- Display
- Shopping
- Performance Max
Interests
- Health & Fitness
- Tennis
- Mindfulness Practices
- Road Trips
- Cooking
- Avid Reader
Timeline
Digital Campaign Manager
Prosomo
04.2023 - Current
Paid Media Analyst
Bloom Marketing Agency
03.2022 - 04.2023
Digital Strategist Associate
AutoTrader
06.2021 - 03.2022
Web Designer
Freelance
05.2021 - 05.2022
Guest Service Officer
Canadream
04.2019 - 11.2020
Customer Service & Reservation Agent
Air Canada Vacations
08.2018 - 04.2019
Project Manager
Collège Montmorency
09.2017 - 07.2018
Call Center Agent
Kenny U-Pull
08.2014 - 05.2018
Tourism
Collège Montmorency
Digital Marketing
TAV College
Hobbies and Interests
Backpacking, Tennis, Building Websites, Trying New Things, Singing, Basketball
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