Developed, launched, and optimized successful B.C. wide digital marketing campaigns
Outreach, engagement and stakeholder communications (chambers, BIAs, business owners, community organizations)
Fulfillment of sponsorship agreement deliverables and communication of campaign timeline
Provided regular updates on campaign performance to key stakeholders through comprehensive reports.
PROGRAM COORDINATOR
SUPPORT LOCAL BC
04.2020 - 05.2021
Spearheaded an online platform in response to the first business closures caused by COVID-19 in March 2020
Organized events and workshops to engage participants, enhancing their learning experience within the program framework.
Developed marketing materials to promote program offerings, increasing awareness and participation rates among target audiences.
Championed program improvement initiatives based on stakeholder feedback, demonstrating adaptability and a commitment to growth.
SALES & SERVICE RECEPTIONIST
DEARBORN FORD
05.2018 - 08.2018
Clerical and administrative duties, including correspondence and information management, electronic & paper filing, vehicle insurance transfers and tracking, and appointment and meeting scheduling
Ensured timely completion of essential paperwork for each customer visit, improving overall operational efficiency.
Demonstrated capability in task management by responding and directing a high volume of incoming calls, fulfilling vehicle insurance transfer paperwork, while prioritizing walk-in clients'' needs simultaneously.
PROJECT LEAD
WELL & WHY RESEARCH COLLECTIVE
08.2022 - 12.2022
Managed community offerings for accessible, by-donation yoga classes
Streamlined program by improving communication processes with teachers
VICE PRESIDENT OF MARKETING
UVIC YOUNG WOMEN IN BUSINESS
09.2018 - 04.2019
Developed and executed a successful marketing mix of social media, online university forums, and on-campus marketing resources
Worked closely with the Events team in planning and delivering events.
Company Program Mentor
Junior Achievement British Columbia (JABC)
02.2024 - 04.2024
Developed tailored mentoring strategies for individual participants, maximizing their potential for success.
Provided ongoing support to students throughout the program, actively addressing obstacles encountered along the way with practical solutions.
Education
Master of Arts - Counselling Psychology
Yorkville University
08.2026
Bachelor of Commerce -
University of Victoria
08.2021
Skills
Verbal & Written Communication
Personability & Relationship Building
Creative Problem Solving
Social Media Management / Content Strategy: Instagram, Facebook, Twitter, LinkedIn, TikTok, Hootsuite, Canva
Copywriting: Long-form & short-form (ie blog & article writing, social media, email marketing, proofreading, etc)
Customer Service & Sales: facilitating new and re-establishing past relationships (B2B & B2C) by clearly communicating shared value and value proposition (identifying pains & gains, problem resolution, and establishing trust)
Event Planning & Delivery: virtual and in-person events (networking and digital workshops)
Data and Communications Management: Microsoft Office & GSuite, Slack, Trello, Asana
Community Support Worker at DM Youth Services Inc; Bayshore Home Health, Southern Vancouver Island; Looten Healthcare, Ladysmith BC; VITALS, Duncan BC; Cedars of Cobble HCommunity Support Worker at DM Youth Services Inc; Bayshore Home Health, Southern Vancouver Island; Looten Healthcare, Ladysmith BC; VITALS, Duncan BC; Cedars of Cobble H