Madison Swindler
Oakland
Summary
Data-driven Paid Media Specialist with 3 years of experience managing Google Ads and Microsoft Ads campaigns. Proven track record of leveraging performance insights to drive business growth, improve campaign efficiency, and achieve marketing goals. Strong communicator and collaborative team player who partners effectively across teams to achieve business and marketing objectives.
Overview
7
7
years of professional experience
Work History
Paid Media Specialist
Logical Position
07.2023 - Current
- Managed over $600K in monthly paid search investment across Google Ads and Microsoft Ads
- Analyzed campaign and account-level performance to identify trends, uncover growth opportunities, and provide strategic recommendations
- Developed client-facing performance reports and communicated actionable insights
- Executed testing initiatives across ad copy, audiences, bidding strategies, and landing page experiences to drive continuous performance improvement
- Optimized search and shopping campaigns through budget allocation, forecasting, and bid management to meet the clients goals and improve KPI's
Production Manager
Tempest Tileworks
10.2021 - 03.2023
- Partnered closely with the sales team to ensure customer satisfaction.
- Managed end-to-end production and quality control processes, ensuring product excellence and adherence to company standards.
- Refined operational workflows to improve efficiency, streamline processes, and support business growth.
Early Childhood Educator
Pipster Prep
08.2020 - 08.2021
- Developed and implemented age-appropriate lesson plans to enhance cognitive and social skills.
- Fostered positive relationships with children and families.
- Collaborated with colleagues to assess student progress and adapt educational strategies accordingly.
- Mentored new educators on classroom management techniques and best practices in early childhood education.
Team Lead
ACME Farms & Kitchen
06.2019 - 08.2020
- Led and coordinated a team of 10–15 employees, ensuring efficient daily operations, task execution, and achievement of team objectives.
- Maintained Excel-based tracking and reporting sheets to manage daily task delegation, monitor inventory levels, and support operational accuracy.
- Identified and implemented process improvements that enhanced workflow efficiency
Education
Bachelor of Arts - Urban Planning And Sustainable Development
Western Washington University
Bellingham, WA03-2020
Skills
Google Ads
Microsoft Ads
Excel
Google Analytics
Timeline
Paid Media Specialist
Logical Position
07.2023 - Current
Production Manager
Tempest Tileworks
10.2021 - 03.2023
Early Childhood Educator
Pipster Prep
08.2020 - 08.2021
Team Lead
ACME Farms & Kitchen
06.2019 - 08.2020
Bachelor of Arts - Urban Planning And Sustainable Development
Western Washington University