Robert Henrich
Kitchener
Summary
Marketing professional with expertise in managing digital B2B advertising campaigns across multiple platforms to drive demand and engagement. Skilled in leveraging tools such as Salesforce, Marketo, and WordPress to optimize campaigns, create compelling content, and map customer journeys. Takes a data-driven approach at delivering measurable results aligned with business objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Paid Media Specialist
D2L
01.2024 - Current
- Managed and optimized paid social campaigns on LinkedIn and Meta platforms, while supporting Google Ads-based paid search initiatives.
- Collaborated with cross-functional teams in campaign planning, copywriting, and deliverable project management to ensure seamless execution and alignment with business goals.
- Developed and presented weekly and monthly KPI reports, monitoring performance metrics to assess campaign success and identify optimization opportunities.
- Leveraged historical data and industry benchmarks to calculate performance expectations, driving more effective campaign strategies.
- Continuously monitored and adjusted campaign performance to ensure optimal ad delivery to target audiences, improving engagement and ROI.
- Designed and implemented customer segments in an ABM platform, tailoring outreach strategies for ideal customer profiles across various verticals.
Server/Manager
Kelsey's
09.2021 - Current
- Delivered exceptional guest experiences by adhering to service protocols, resolving issues, and maintaining high customer satisfaction levels.
- Managed nightly operational tasks, including sales reconciliation, labor performance analysis, and inventory control, ensuring smooth restaurant operations.
- Led a team in meeting sales and service targets while maintaining adherence to health and safety standards.
Integrated Marketing Coordinator
D2L
09.2023 - 12.2023
- Coordinated integrated marketing efforts across multiple teams, ensuring consistent messaging and efficient campaign execution.
- Monitored and analyzed campaign performance data, providing actionable insights and recommendations for improvement.
- Played a key role in streamlining processes, contributing to enhanced team collaboration and faster project turnaround.
Education
Post-Graduate Certificate - Marketing Management - Digital Media
George Brown College
Toronto, ON12-2023
Advanced Diploma - Business Administration - Marketing
George Brown College
Toronto, ON12-2022
Skills
- Salesforce CRM Platform
- LinkedIn Ads
- Meta Ads
- Google Ads
- WordPress
- 6sense ABM Platform
Certification
Copywriting
Organization
Team Collaboration
Time Management
Communication
Analytics
Media planning
Timeline
Paid Media Specialist
D2L
01.2024 - Current
Integrated Marketing Coordinator
D2L
09.2023 - 12.2023
Server/Manager
Kelsey's
09.2021 - Current
Post-Graduate Certificate - Marketing Management - Digital Media
George Brown College
Advanced Diploma - Business Administration - Marketing
George Brown College
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