Monica Victoria
Mississauga,ON
Summary
Dynamic Event and Partnership Coordinator at TOPdesk with a proven track record in enhancing brand visibility through strategic event planning and KPI tracking. Skilled in HubSpot and project management, I excel in cultivating partnerships and driving lead generation, leveraging critical thinking and problem-solving to achieve impactful results.
Overview
5
5
years of professional experience
Work History
Event and Partnership Coordinator
TOPdesk
04.2023 - 01.2025
- Led logistics and execution for 10+ trade shows, generating 60+ MQLs and $35K in pipeline through event marketing initiatives.
- Spearheaded a hybrid annual customer event (40+ attendees), managing end-to-end execution including budget, vendor coordination, logistics, and live-stream production.
- Developed and executed social media promotions across LinkedIn, Instagram, and Facebook, creating branded content in Canva to drive event awareness and attendance.
- Tracked and managed event-generated leads (MQLs) using HubSpot, supporting pipeline reporting and campaign performance analysis.
- Cultivated partner relationships and identified 3 new business opportunities to expand collaboration and support pipeline growth.
Education Studies Marketing Assistant and Event Planner
University of Toronto Mississauga
05.2021 - 08.2021
- Outlined PR and marketing strategy for Education Studies, aligning messaging with target audience to increase program visibility
- Developed content and structure for online Education Studies Summer Academy, enhancing accessibility for domestic and international students
- Proposed innovative programming ideas for Education Studies, fostering enhanced engagement and learning opportunities
- Provided pre-university mentoring workshops to high school students in collaboration with the Halton District School Board
Sales Associate
Uniqlo
11.2019 - 01.2020
- Delivered high-volume customer service, exceeding UNIQLO standards through personalized product recommendations and brand education.
- Maintained visual merchandising and operational standards, ensuring full product availability and a consistent in-store experience.
Education
Honours Bachelor of Arts - Communication, Culture, Information & Technology, Minor in French and Education Studies
University of Toronto
Toronto, ON08-2022
Certificate of Digital Communication - Specialized studies in the interaction of new technologies with commerce, media, and culture
Sheridan College
08-2022
Skills
- MS Office (PowerPoint, Excel, Word, Outlook)
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Excellent written and verbal communication skills
- Organizational Skills
- Problem-Solving
- Critical thinking
- Time management
- Project management
- Event planning
- Event marketing
- Marketing strategy
- Branding
- HubSpot utilization
- KPI tracking
Websites
Hobbies and Interests
- Books (personal development, fiction)
- Board Games (Catan)
- Travelling
- Avid food explorer
Timeline
Event and Partnership Coordinator
TOPdesk
04.2023 - 01.2025
Education Studies Marketing Assistant and Event Planner
University of Toronto Mississauga
05.2021 - 08.2021
Sales Associate
Uniqlo
11.2019 - 01.2020
Honours Bachelor of Arts - Communication, Culture, Information & Technology, Minor in French and Education Studies
University of Toronto
Certificate of Digital Communication - Specialized studies in the interaction of new technologies with commerce, media, and culture
Sheridan College