Miranda Colton
Irvine
Summary
Revenue-focused sales and solutions professional with 15+ years of experience partnering with enterprise and mid-market clients to identify growth opportunities, shape solutions, and drive adoption of digital, marketing, and technology platforms. Proven ability to influence buying decisions by translating business challenges into high-impact solutions across marketing automation, SaaS, digital transformation, and eCommerce.
Trusted advisor to stakeholders ranging from marketing leaders to product and executive teams. Known for strong discovery skills, consultative selling, and the ability to move opportunities forward by aligning customer needs, technical capabilities, and business outcomes. Extensive experience supporting sales cycles through solution design, demos, campaign execution, and post-sale expansion.
Overview
16
16
years of professional experience
Work History
Sales and Digital Solutions Consultant
MB Colton Consulting
Irvine
07.2019 - Current
- Partnered with enterprise and mid-market clients to uncover business challenges related to growth, brand visibility, customer acquisition, and digital transformation.
- Led discovery conversations and translated client needs into tailored digital, marketing, and technology solutions.
- Influenced purchasing decisions through solution roadmaps, scope definition, timelines, and value-based recommendations.
- Supported deal progression by aligning stakeholders, managing expectations, and ensuring solutions delivered measurable outcomes.
- Collaborated with agencies and vendors to scope work, manage delivery, and identify expansion opportunities.
- Worked with high-profile clients including financial services, healthcare, SaaS, and consumer brands.
- Clients included: KeyBank, Kaiser Permanente, Elastic, John Wiley & Sons, ESPN, Coca-Cola, Intel, Kubota.
Marketing & Technology Consultant (Revenue-Facing)
Experian
07.2021 - 10.2024
- Supported global go-to-market and sales initiatives by enabling scalable lead generation, segmentation, and campaign execution across North America, EMEA, APAC, and UKI.
- Built, reviewed, and activated 400+ marketing automation campaigns annually, supporting pipeline creation, customer engagement, and product adoption.
- Partnered with sales, product marketing, and regional stakeholders to execute multi-product upgrade and cloud transformation campaigns.
- Helped advance opportunities by ensuring consistent messaging, compliance, and customer communication across markets.
- Trained internal teams on campaign execution, reporting, and performance optimization to improve sales alignment and velocity.
Digital Marketing & ECommerce Manager
Smith Micro
09.2017 - 06.2019
- Supported product sales through launch campaigns, positioning, messaging, and digital marketing initiatives.
- Partnered with sales, product, and executive teams to align marketing strategy with revenue goals and customer acquisition efforts.
- Managed marketing automation and CRM integrations (Salesforce/Eloqua) to support lead generation, nurturing, and handoff to sales.
- Led Amazon storefront and advertising strategy, managing spend, promotions, and agency partners tied to revenue performance.
- Developed sales-supporting assets including email campaigns, digital ads, and promotional materials.
Marketing & Business Development Lead
Smith Micro
06.2017 - 09.2017
- Supported business development and partnership initiatives through prospect research, competitive analysis, and outreach preparation.
- Identified potential acquisition and partnership targets and assisted leadership with evaluation and follow-up.
- Helped manage strategic relationships and post-deal coordination.
- Represented products and brand at industry events and trade shows, supporting lead capture and relationship building.
- Collaborated with executives to prepare presentations, materials, and communications for prospective partners and clients.
Marketing Project Manager (Revenue Campaigns)
Online Trading Academy
10.2016 - 05.2017
- Managed global email and direct marketing campaigns supporting revenue targets across 40+ international locations.
- Built and executed multi-step marketing automation campaigns designed to drive enrollment and conversion.
- Partnered with sales and regional teams to align campaign timing, messaging, and segmentation.
- Managed CRM and database operations to support lead quality, routing, and reporting.
- Ensured campaign performance met or exceeded revenue and conversion goals.
Marketing Project Manager
Fisher & Paykel Healthcare
07.2015 - 01.2016
- Supported sales and product teams with marketing campaigns, product launches, and event initiatives.
- Developed sales collateral, training materials, and trade show assets to support field sales efforts.
- Coordinated vendor and agency partners to ensure timely delivery of revenue-supporting initiatives.
- Partnered cross-functionally to align messaging with commercial and brand objectives.
Digital Content & Platform Manager
WebMD
08.2014 - 06.2015
- Produced and optimized digital content designed to drive user engagement and audience growth.
- Collaborated with internal teams to align content with audience needs and platform performance goals.
- Supported digital publishing initiatives tied to traffic growth and advertiser value.
- Gained early experience translating complex information into clear, compelling messaging.
Marketing Project Manager
SVN International
02.2012 - 07.2014
- Supported sales teams with marketing campaigns, prospect research, and sales materials.
- Developed and coordinated collateral to promote services, listings, and market opportunities.
- Conducted market and prospect research to support outreach and sales strategy.
- Identified opportunities to improve brand visibility, client engagement, and local market penetration.
- Helped prepare timelines, budgets, and materials supporting revenue-generating initiatives.
Marketing Project Coordinator
SVN International
01.2010 - 02.2012
Education
Bachelor of Arts - Film & Digital Media
University of California, Santa Cruz
Santa Cruz, California, CA12-2009
Skills
- Client relationship management
- Sales strategy development
- Marketing automation
- Digital solutions consulting
- Salesforce
- Eloqua
- Hubspot
- Amazon Ads
- Google Workspace
- Jira
- Workfront
- Asana
- Wrike
- Smartsheet
- Wordpress
- Adobe Creative Cloud
- AEM
- HTML
Timeline
Marketing & Technology Consultant (Revenue-Facing)
Experian
07.2021 - 10.2024
Sales and Digital Solutions Consultant
MB Colton Consulting
07.2019 - Current
Digital Marketing & ECommerce Manager
Smith Micro
09.2017 - 06.2019
Marketing & Business Development Lead
Smith Micro
06.2017 - 09.2017
Marketing Project Manager (Revenue Campaigns)
Online Trading Academy
10.2016 - 05.2017
Marketing Project Manager
Fisher & Paykel Healthcare
07.2015 - 01.2016
Digital Content & Platform Manager
WebMD
08.2014 - 06.2015
Marketing Project Manager
SVN International
02.2012 - 07.2014
Marketing Project Coordinator
SVN International
01.2010 - 02.2012
Bachelor of Arts - Film & Digital Media
University of California, Santa Cruz