Ming Liu
Surrey,BC
Summary
With 20+ years of experience in ocean freight forwarding, logistics sales, and strategic client management at Maersk and Samsung SDS, I have a proven record of exceeding sales targets, winning new business, and delivering customized solutions for Fortune 500 clients. I am eager to leverage my expertise in business development and shipping & logistics to expand the market share and drive business sustainable growth.
Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Expertise includes: Shipping industry | Logistics Sales | Forwarder Sales | E-Commerce | Supply Chain Management | Cold Chain Management | Business Development | Relationship Management | Sales and Marketing | Project management | Leadership and Management | People Development |
Overview
26
26
years of professional experience
1
1
Certification
Work History
Cooperate sales manager
WORLD-LINK LOGISTICS
01.2023 - 04.2025
- Led sales team at WORLD-LINK LOGISTICS to drive business growth in cross-border E-commerce and AUTO logistics export to Far East.
- Developed strategic partnerships in North China and implemented innovative sales strategies to expand market reach.
Sales Director
Samsung SDS China
01.2022 - 10.2022
- During the tenure as Sales Director of SDS China, established and recruited the sales team for the BCO (Beneficial Cargo Owner) sector in the China region.
- Developed the strategic organizational structure for the BCO sales team, collaborated with the product and BD teams to streamline and improve the company's business processes, making the onboarding of business opportunities more flexible and efficient.
- Led the team in designing and evaluating the Central Europe rail logistics solution for Polestar, worked with the product team to finalize the contract for trans-Pacific shipping rates with CIMC Logistics
- Participated in the implementation and promotion of the Cello global logistics customer self-service system in China. Successfully transitioned offline customer inquiries and booking of logistics services to an online platform.
Head of Great China Import Sales Team
A.P. Moller - Maersk
03.2014 - 12.2021
- Led North China Import sales team to exceed targets by over 100% consistently, managing 120,000 FFE and 95% of Maersk North China volume.
- Led a team covering high-value industry imports in China, achieving over 20% YOY growth in 2016.
- Managed a portfolio of global top 500 clients including BMW, Coca-Cola, and Samsung.
- Oversaw import sales of around 200,000 FEU with a total revenue of $400 million in 2017.
- Led the team in implementing a first-board strategy for E-commerce clients in China, resulting in a significant increase in FMCG business.
Senior Sales Manager
A.P. Moller - Maersk
04.2002 - 02.2014
- Strat sales position in MAERSK LOGISTICS and double revenue within half a year. Achieved 260% YOY growth in Tianjin and inland market.
- Led the MAERSK Line Qingdao branch export sales team , managing over 100 clients including global forwarders and companies like SONY and SAMSUNG. Enlarge market share from 50% to more than 65% in North China.
- Cooperate with the trade management team to fulfill our vessels on European trade, with capacity utilization over 99.5%
Lecturer
Qingdao Ocean Shipping Mariners College
07.1999 - 04.2002
- Taught VESSLE SAFETY MANAGEMENT and MARITIME LAW at Qingdao Ocean Shipping Mariners College.
- Honored as the best teacher in 2001 for exceptional dedication and expertise in the subject matter.
- Key member of the "Typhoon forecasting and pre-alert system" project team, successfully launching the system in COSCO group in 2001.
Education
Diploma of Education - Sales And Marketing Operation
UBC Sauder School of Business
Vancouver, BC05.2025
MBA - Business Administration and Management, General
University of Northern Iowa
05.2018
Bachelor of Science - shipping and logisitics
Dalian Maritime University
Dalian,China07.1999
Skills
- Business development
- Sales and Marketing
- Project management
- Leader ship and management
- People development
- Staff management
- Sales team training
- Goals and performance
Languages
English (Professional Working)
Professional Working
Chinese (Native or Bilingual)
Native or Bilingual
Certification
- CSP - Certified Sales Professional
- Value selling Training -2012
- CPSP - Certified Professional Sales Person
- Proactively Selling Skill Training - 2014
- WSET Wine tasting Level 3,Wine & Spirit Education Trust ,2015
Key training programs
- MEP (MAERSK Everest program) enrolled in 2008 and graduated in 2009;
- LO (Leading others) and LL (Leading leaders) training etc.
- Essential Sales Skill college I & II program;
- PSS (Professional Sales Skill) training;
- Value selling training etc.
Timeline
Cooperate sales manager
WORLD-LINK LOGISTICS
01.2023 - 04.2025
Sales Director
Samsung SDS China
01.2022 - 10.2022
Head of Great China Import Sales Team
A.P. Moller - Maersk
03.2014 - 12.2021
Senior Sales Manager
A.P. Moller - Maersk
04.2002 - 02.2014
Lecturer
Qingdao Ocean Shipping Mariners College
07.1999 - 04.2002
Diploma of Education - Sales And Marketing Operation
UBC Sauder School of Business
MBA - Business Administration and Management, General
University of Northern Iowa
Bachelor of Science - shipping and logisitics
Dalian Maritime University