Milena Parrales
Vancouver,BC
Summary
I am an organized and dependable candidate successful at managing multiple priorities with a positive attitude. Also, I have willingness to take on added responsibilities to meet team goals.
Detail-oriented team player with strong organizational skills who has the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Corporate Mkt Coordinator & Social Responsibility
Pica Plasticos Industriales CA
2022.02 - 2023.08
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on Tik Tok, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Tracked and reported on marketing campaign responses.
- Organized logistics for marketing and proposal strategy meetings.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Trade Marketing Assistant
Pica Plasticos Industriales CA
2021.03 - 2022.01
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Created trade marketing strategies to communicate strategies to 23-member team.
- Devised product pricing strategies and trade marketing investments to support growth.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Managed and motivated team of 23 trade marketing executives.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Tracked key performance indicators to measure success of campaigns.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for various clients that consistently exceeded sales goals.
Franchise Specialist
Disensa Ecuador
2020.03 - 2021.03
- Coordinated business paperwork such as contracts, employee files and tax submissions with good organizational skills.
- Utilized required documentation procedures and methods to document calls, emails, tasks, documents and notes.
- Analyzed data and developed actionable recommendations to drive growth.
- Managed accounts to retain existing relationships and grow share of business.
Sales Representative
Cerveceria Nacional
2019.02 - 2020.01
- Managed customer accounts to secure customer satisfaction and repeat business.
- Trained and mentored new sales representatives.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
Education
BBA - Business Administration
Escuela Superior Politecnica Del Litoral
Guayaqul, Ecuador02.2020
Skills
- Digital Marketing
- Planning and Coordinating
- Marketing Analytics
- Analytical Thinking
- Negotiation and Persuasion
- Microsoft Office
- Database Management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Elementary
Hobbies
- Attending TED lectures
- Read books
- Exercise
Timeline
Corporate Mkt Coordinator & Social Responsibility
Pica Plasticos Industriales CA
2022.02 - 2023.08
Trade Marketing Assistant
Pica Plasticos Industriales CA
2021.03 - 2022.01
Franchise Specialist
Disensa Ecuador
2020.03 - 2021.03
Sales Representative
Cerveceria Nacional
2019.02 - 2020.01
BBA - Business Administration
Escuela Superior Politecnica Del Litoral
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