Caroline NAMYALO
Communication Specialist | Marketing Practitioner | Social Sustainability Professional
Edmonton,AB
Summary
Dynamic and collaborative Communication Specialist, proficient in developing and implementing award winning strategies and customized approaches to achieve set organizational objectives and targets. Result oriented with over 17 years’ multi-sectoral experience in Africa and Europe in corporate communication, marketing, media relations, digital media management and social sustainability for various companies; multi-billion-dollar oil and gas project in Uganda and France, hydropower plant and regional marketing agency. Proactive approach, innovative mindset with a proven track record developing and implementing efficient and effective communication strategies to enhance stakeholder engagement, brand reputation, public relations, stakeholder engagement and achieve organizational objectives. Strong on monitoring and evaluation.
Overview
17
17
years of professional experience
2026
2026
years of post-secondary education
2
2
Languages
Work History
CORPORATE SOCIAL RESPONSIBILITY (CSR) MANAGER
TotalEnergies EP Uganda
01.2021 - 01.2024
- In charge of developing and implementing the CSR strategy with an annual budget of $2.5M targeting projects that contribute to the social license to operate for the $10B Ugandan Lake Albert Integrated Oil Project.
- Managed the transition of the CSR landscape from 80% donations to 90% community program implementation, developing and launching up to 10 new sustainable community development initiatives in Climate, Road Safety, Energy, Gender, Education, Culture, Health and Water and Sanitation. These won various Awards: CSR of the year 2022 from the Association of International Energy Negotiators (AIEN), CSR of the year 2023 from the Petroleum Authority of Uganda and Uganda Chamber of Mines plus the Best Radio Campaign (Via Road Safety program) – Gold Silverback Awards 2023 and Bronze Audio Craft Pitcher Awards 2024 (Uganda’s First).
- Developed and managed the CSR Strategy, that increased the company’s positive impact footprint and enhanced community visibility by 25% as measured by an independent CSR baseline study in 2023.
- Organized and developed all CSR communication plans, budgets, annual reports, presentations, publications, events that increased stakeholder engagement rating by 20%. The CSR projects are a benchmark for other affiliates, regularly sharing return on experience (REX).
- Developed and managed the implementation of the marketing and communication strategy for the National Tree planting Drive 2025 – Running Out Of Trees (ROOTS) Uganda in partnership with Ministry of Water and Environment. In charge of events management for the national level campaign. Achieved and grew corporate partnership by over 90% with a continuing multiplier effect and an annual budget increment of over 80%, thus planted over 100 million trees in Uganda since 2021.
COMMUNICATION SPECIALIST
TotalEnergies EP Uganda
01.2018 - 01.2021
- Responsible for implementation of the communication plan to support the company objectives and ambition to become the most responsible energy player in Uganda.
- In charge of content creation (speeches, key messages, FAQs, blogs, websites, intranets, extranets, press releases/ statements) managing internal digital platforms and social media resulting in 30% increased positive media coverage thus improving employees and diverse stakeholders.
- Coordinated company-wide communication initiatives ensuring buy-in of various stakeholders and improved brand reputation rating internally by 15% and externally by 10%.
- Measured and monitored all communication initiatives to determine impact through surveys and adjusted plans to address challenges and optimize success.
MULTIMEDIA JOURNALIST AND COMMUNICATION PROJECT MANAGER – WAT
TotalEnergies SE
01.2016 - 01.2018
- Managed content creation and digital media for the Exploration and Production (EP) branch at HQ.
- Initiated and implemented novel content streams and campaigns that increased traffic to the various digital channels by 35% and increased branch-affiliate collaboration by 50% through the weekly news roundup.
- Developed various content; articles, interviews, publications, documentaries, newsletters to keep our target audiences updated about key company messages and information on intranets and extranets.
- Pioneered the customer digital survey which provided feedback from our various target audiences that helped improve and close information gaps.
HEAD INTERNAL COMMUNICATION
TotalEnergies EP Uganda
01.2012 - 01.2016
- Established and managed the internal communication department implementing diverse and innovative initiatives.
- Developed and implemented the internal communication strategy that established a positive organizational culture and increased employee engagement by 45% as measured by the IPSOS employee survey. The affiliate became a benchmark for all affiliates starting up internal communication functions.
- Managed and organized diverse events, HQ adopted our events planner to date due to the innovative and proactive utilization of events in collaboration with diverse departments to drive employee engagement.
- Organized the development and dissemination of internal information via publications and digital media thus keeping an informed and engaged workforce.
CORPORATE COMMUNICATION MANAGER
Eskom Uganda
01.2009 - 01.2012
- Company Overview: A leading hydro power generator with a total investment of $34.5M in Kiira and Nalubaale hydro power plants.
- Managed the communication function at Eskom Uganda (subsidiary of Eskom Enterprises South Africa).
- Developed and implemented communication and corporate social responsibility strategies to achieve company objectives. This improved the company’s reputation by 25% as measured by Brand Survey.
- Initiated and implemented various communication projects and events that received Corporate Awards; Best CSR project 2010, Best Services Exhibitor 2010, African Power Station Manager of the year 2011 and Uganda Green Award 2012.
- Identified and managed key communication risks and developed a robust risk mitigation plan including monitoring and evaluation of the media landscape thus ensuring that the company image is protected.
- A leading hydro power generator with a total investment of $34.5M in Kiira and Nalubaale hydro power plants.
ACCOUNT EXECUTIVE
Scanad Uganda
01.2008 - 01.2009
- Company Overview: A subsidiary of Scan Group Marketing Agency.
- Client relations in charge of diverse brands, managing marketing, advertising and public relations campaigns for: East African Breweries (Uganda) DIAGEO – Smirnoff, Uganda Waragi, V&A plus all Spirits brands, Coca-Cola Uganda – All Brands; Coke, Fanta, and Sprite, Unilever Uganda – All Brands; Omo, Blue Band, Geisha, Royco, Fair & Lovely, Barclays Bank of Uganda – Corporate & Employee communications, Nation Media Group Uganda – Daily Monitor, K.FM and Nation Courier Uganda, Kampala Serena Hotel – Managed the Leading Hotels of the World launch and events management.
- A subsidiary of Scan Group Marketing Agency.
COMMUNICATIONS INTERN AND SUPPORT OFFICER
British Council
01.2007 - 01.2008
- Supported the planning and implementation of the Communication Strategy for the 2007 - Commonwealth Heads of Government Meeting (CHOGM) held in Uganda.
- Supported events management of the Climate Security Workshop in the Commonwealth Peoples’ Forum (CPF), Peoples' Space and quarterly regional Business Management Forums plus media events.
- Contributed content to various communication publications, employee engagement and offered cross functional support to various teams internally.
Education
Master of Arts - Communications and Technology
06-2027
Postgraduate Diploma - Marketing
Professional Certificate and Diploma - Marketing
Bachelor of Mass Communication - undefined
WES assessment, a four-year bachelor’s degree, Canadian equivalency
Skills
Strategic Planning
Project Management
Internal & External Communication
Marketing
Budgeting & Reporting
Customer Relations
Crisis Management
Corporate Social Responsibility
Stakeholder Management
Events Management
Team Leadership
Change Management
Social and Digital Media
Attention to detail
Interpersonal relations
Critical thinking
Problem solving
Teamwork
Adaptability
Creativity
Writing
Conflict resolution
Canvas
Microsoft Office Suite
Memberships And Certifications
- Professional member of Public Relations Association of Uganda (PRAU)
- Professional member of Chartered Institute of Marketing UK (CIM)
- Certified VIA Safe Mobility Ambassador (Global Road Safety Education Program)
- Certified Yellow Belt – LEAN SIX SIGMA
Timeline
CORPORATE SOCIAL RESPONSIBILITY (CSR) MANAGER - TotalEnergies EP Uganda
01.2021 - 01.2024
COMMUNICATION SPECIALIST - TotalEnergies EP Uganda
01.2018 - 01.2021
MULTIMEDIA JOURNALIST AND COMMUNICATION PROJECT MANAGER – WAT - TotalEnergies SE
01.2016 - 01.2018
HEAD INTERNAL COMMUNICATION - TotalEnergies EP Uganda
01.2012 - 01.2016
CORPORATE COMMUNICATION MANAGER - Eskom Uganda
01.2009 - 01.2012
ACCOUNT EXECUTIVE - Scanad Uganda
01.2008 - 01.2009
COMMUNICATIONS INTERN AND SUPPORT OFFICER - British Council
01.2007 - 01.2008
Chartered Institute of Marketing UK - Postgraduate Diploma, Marketing
Chartered Institute of Marketing UK - Professional Certificate and Diploma, Marketing
Makerere University - Bachelor of Mass Communication,
University of Alberta - Master of Arts, Communications and Technology