Caroline NAMYALO

Work History

CORPORATE SOCIAL RESPONSIBILITY (CSR) MANAGER

TotalEnergies EP Uganda

01.2021 - 01.2024

In charge of developing and implementing the CSR strategy with an annual budget of $2.5M targeting projects that contribute to the social license to operate for the $10B Ugandan Lake Albert Integrated Oil Project.
Managed the transition of the CSR landscape from 80% donations to 90% community program implementation, developing and launching up to 10 new sustainable community development initiatives in Climate, Road Safety, Energy, Gender, Education, Culture, Health and Water and Sanitation. These won various Awards: CSR of the year 2022 from the Association of International Energy Negotiators (AIEN), CSR of the year 2023 from the Petroleum Authority of Uganda and Uganda Chamber of Mines plus the Best Radio Campaign (Via Road Safety program) – Gold Silverback Awards 2023 and Bronze Audio Craft Pitcher Awards 2024 (Uganda’s First).
Developed and managed the CSR Strategy, that increased the company’s positive impact footprint and enhanced community visibility by 25% as measured by an independent CSR baseline study in 2023.
Organized and developed all CSR communication plans, budgets, annual reports, presentations, publications, events that increased stakeholder engagement rating by 20%. The CSR projects are a benchmark for other affiliates, regularly sharing return on experience (REX).
Developed and managed the implementation of the marketing and communication strategy for the National Tree planting Drive 2025 – Running Out Of Trees (ROOTS) Uganda in partnership with Ministry of Water and Environment. In charge of events management for the national level campaign. Achieved and grew corporate partnership by over 90% with a continuing multiplier effect and an annual budget increment of over 80%, thus planted over 100 million trees in Uganda since 2021.

COMMUNICATION SPECIALIST

TotalEnergies EP Uganda

01.2018 - 01.2021

Responsible for implementation of the communication plan to support the company objectives and ambition to become the most responsible energy player in Uganda.
In charge of content creation (speeches, key messages, FAQs, blogs, websites, intranets, extranets, press releases/ statements) managing internal digital platforms and social media resulting in 30% increased positive media coverage thus improving employees and diverse stakeholders.
Coordinated company-wide communication initiatives ensuring buy-in of various stakeholders and improved brand reputation rating internally by 15% and externally by 10%.
Measured and monitored all communication initiatives to determine impact through surveys and adjusted plans to address challenges and optimize success.

MULTIMEDIA JOURNALIST AND COMMUNICATION PROJECT MANAGER – WAT

TotalEnergies SE

01.2016 - 01.2018

Managed content creation and digital media for the Exploration and Production (EP) branch at HQ.
Initiated and implemented novel content streams and campaigns that increased traffic to the various digital channels by 35% and increased branch-affiliate collaboration by 50% through the weekly news roundup.
Developed various content; articles, interviews, publications, documentaries, newsletters to keep our target audiences updated about key company messages and information on intranets and extranets.
Pioneered the customer digital survey which provided feedback from our various target audiences that helped improve and close information gaps.

HEAD INTERNAL COMMUNICATION

TotalEnergies EP Uganda

01.2012 - 01.2016

Established and managed the internal communication department implementing diverse and innovative initiatives.
Developed and implemented the internal communication strategy that established a positive organizational culture and increased employee engagement by 45% as measured by the IPSOS employee survey. The affiliate became a benchmark for all affiliates starting up internal communication functions.
Managed and organized diverse events, HQ adopted our events planner to date due to the innovative and proactive utilization of events in collaboration with diverse departments to drive employee engagement.
Organized the development and dissemination of internal information via publications and digital media thus keeping an informed and engaged workforce.

CORPORATE COMMUNICATION MANAGER

Eskom Uganda

01.2009 - 01.2012

Company Overview: A leading hydro power generator with a total investment of $34.5M in Kiira and Nalubaale hydro power plants.
Managed the communication function at Eskom Uganda (subsidiary of Eskom Enterprises South Africa).
Developed and implemented communication and corporate social responsibility strategies to achieve company objectives. This improved the company’s reputation by 25% as measured by Brand Survey.
Initiated and implemented various communication projects and events that received Corporate Awards; Best CSR project 2010, Best Services Exhibitor 2010, African Power Station Manager of the year 2011 and Uganda Green Award 2012.
Identified and managed key communication risks and developed a robust risk mitigation plan including monitoring and evaluation of the media landscape thus ensuring that the company image is protected.
A leading hydro power generator with a total investment of $34.5M in Kiira and Nalubaale hydro power plants.

ACCOUNT EXECUTIVE

Scanad Uganda

01.2008 - 01.2009

Company Overview: A subsidiary of Scan Group Marketing Agency.
Client relations in charge of diverse brands, managing marketing, advertising and public relations campaigns for: East African Breweries (Uganda) DIAGEO – Smirnoff, Uganda Waragi, V&A plus all Spirits brands, Coca-Cola Uganda – All Brands; Coke, Fanta, and Sprite, Unilever Uganda – All Brands; Omo, Blue Band, Geisha, Royco, Fair & Lovely, Barclays Bank of Uganda – Corporate & Employee communications, Nation Media Group Uganda – Daily Monitor, K.FM and Nation Courier Uganda, Kampala Serena Hotel – Managed the Leading Hotels of the World launch and events management.
A subsidiary of Scan Group Marketing Agency.

COMMUNICATIONS INTERN AND SUPPORT OFFICER

British Council

01.2007 - 01.2008

Supported the planning and implementation of the Communication Strategy for the 2007 - Commonwealth Heads of Government Meeting (CHOGM) held in Uganda.
Supported events management of the Climate Security Workshop in the Commonwealth Peoples’ Forum (CPF), Peoples' Space and quarterly regional Business Management Forums plus media events.
Contributed content to various communication publications, employee engagement and offered cross functional support to various teams internally.

Summary

Overview

Work History

CORPORATE SOCIAL RESPONSIBILITY (CSR) MANAGER

COMMUNICATION SPECIALIST

MULTIMEDIA JOURNALIST AND COMMUNICATION PROJECT MANAGER – WAT

HEAD INTERNAL COMMUNICATION

CORPORATE COMMUNICATION MANAGER

ACCOUNT EXECUTIVE

COMMUNICATIONS INTERN AND SUPPORT OFFICER

Education

Master of Arts - Communications and Technology

Postgraduate Diploma - Marketing

Professional Certificate and Diploma - Marketing

Bachelor of Mass Communication - undefined

Skills

Memberships And Certifications

Timeline

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