Michelle Zhou
Vancouver
Overview
4
4
years of professional experience
1
1
Certification
Work History
Audio-Visual Sales Coordinator
ENCORE - SHERATON WALL CENTRE & WESTIN WALL CENTRE
09.2022 - 07.2023
- Performed pre-planning, planning, and post-planning audio-visual equipment sales procedure and increased regional team's profit margin by 50% during conference peak season (September to November), exceeding senior management budget forecast.
- Worked with event planners, Human Resource specialists, and other administrative professionals from corporate companies to plan meetings and conferences, establishing long-term meeting contracts with over 25 companies in Vancouver.
- Kept detailed customer records in CRM software and organized digital folders that inform decision making in the Sales department, boosting team productivity and allowing my Sales Director to focus on building partnerships with high net-worth clients.
- Worked with the General Manager of both hotel properties to plan internal meetings, attracting new and returning corporate clients to the properties.
Social Media Management Intern
NORTH AMERICAN ECOYSTEM INSTITUTE (美讯）
03.2021 - 09.2021
- Increased the number of followers on company's social media accounts such as WeChat, Instagram, LinkedIn, and Facebook by more than 200% through posts and content.
- Conducted content analyses, market research, and written white papers, contributing reusable materials to company's brand folders.
Internship Trainee (Cross Training at the Club Lounge and Concierge Desk)
FOUR SEASONS HOTELS & RESORTS
03.2019 - 08.2019
- Managed VIP guest services and amenity inventory at club lounge, spa, and pool.
- Folded 150 towels and made 200 food and beverage orders on average per day with 100% accuracy on all procedures for 3 months.
- Assisted the concierge department to update customer database, mitigating the effect of staff shortness by optimizing vendor database consisting 5000 local restaurants, tourist attractions, pharmacies, salons, and hospitals.
Education
Bachelor of Science - International Hospitality Management
ECOLE HÔTELIÈRE DE LAUSANNE HOSPITALITY BUSINESS SCHOOL
Lausanne, Switzerland07.2022
Projects & Leadership Experiences
- LA TABLÉE DES CHEFS - Montreal, Canada, 04/01/22 ~ 06/01/22, Project Consultant - Created an expansion strategy consisting a database of 250 culinary schools across 3 continents, representing one-third of the company's current number of partners.
- TEDxEHLLAUSANNE - Lausanne, Switzerland, 04/01/20 ~ 10/01/21, Organizer/Social Media Manager - Invited industry leaders and school alumni speakers to facilitate networking opportunities for students and conference attendees, creating a turn-out of 500 external and internal guests.
- STUDENT COUNCIL - Lausanne, Switzerland, 09/01/18 ~ 07/01/22, Grade Representative/Event Coordinator - Conducted student feedback sessions to enhance the quality of lectures and tutorials, leading to a collective GPA increase of 0.5 point compared with five previous intakes.
- CAREER CLUB - Lausanne, Switzerland, 02/01/20 ~ 07/01/22, External Event Manager - Supervised student trips and organized career-focused activities, introducing 5 new hotel brands to provide case opportunities to students.
- HOT POTATO INITIATIVE - Vancouver, Canada, 09/01/16 ~ 09/01/18, Chapter President - Led a team of 30 full-time ambassadors, raising over $15,000 Canadian dollars to fund outreach events concerning homelessness in Canada.
- BOLTON ACADEMY OF SPOKEN ARTS - Vancouver, Canada, 09/01/13 ~ 09/01/18, Student Ambassador - Conducted speech art trainings and counseling sessions for academy students, optimizing student performances.
Certification
- Certification in Hotel Industry Analytics (STR)
- Yale Certificate in Financial Markets
- Canadian Communication Certificate in Spoken Arts
Languages
Mandarin (Native)
English (Native)
French (Conversational)
Timeline
Audio-Visual Sales Coordinator
ENCORE - SHERATON WALL CENTRE & WESTIN WALL CENTRE
09.2022 - 07.2023
Social Media Management Intern
NORTH AMERICAN ECOYSTEM INSTITUTE (美讯）
03.2021 - 09.2021
Internship Trainee (Cross Training at the Club Lounge and Concierge Desk)
FOUR SEASONS HOTELS & RESORTS
03.2019 - 08.2019
Bachelor of Science - International Hospitality Management
ECOLE HÔTELIÈRE DE LAUSANNE HOSPITALITY BUSINESS SCHOOL
- Certification in Hotel Industry Analytics (STR)
- Yale Certificate in Financial Markets
- Canadian Communication Certificate in Spoken Arts
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