Michelle Selway
Leduc,AB
Summary
Experienced Regional Optician with over 15 years. A dynamic and motivated person with a passion for this ever growing health care industry. An organized and dependable candidate successful at managing multiple priorities with a positive attitude with the willingness to take on added responsibilities to meet team goals. Accomplishments include developing and implementing training programs to improve opticianry services and achieving the company's objectives. Excellent reputation for resolving problems and improving customer satisfaction. Enthusiastic and eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Proficient in on-site and distance coaching needs. Looking for a growth-oriented position with a progressive organization.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Regional Optician - Optical Services (ON/MB/AB/BC)
BonLook
Leduc, AB
10.2018 - Current
- Contribute to consistent, high quality customer/patient experiences in a multi-unit, cross-functional environment encompassing retail, manufacturing/lab, and doctor services in order to deliver key results of the organization
- Play a major role with the governing bodies (examiner, NACOR, Optician's Order committee, association, etc.)
- Support the VP of Customer Service and Regional Sales Manager team to achieve the sales and quality objectives set by the company
- Develop optometry services and Optometrist Management
- Create tools and materials to optimize sales and in-store coaching
- Support the customer service supervisor teams and provide expert support as needed (training and processes, online warranty request, product explanation, expired prescriptions, feedback, etc.)
- Collaborate in the development of statistical data
- Partner with the Product/Marketing, Digital and IT teams to identify opportunities for Omnichannel and customer experience operational enhancements (advertising campaigns. Ordering platform, patients records, APP enhancements, etc.)
- Manage relationships with partner laboratories and other optical suppliers in order to improve the quality of products and services
- Own and develop the lens catalog
- Responsible for ensuring the company's compliance with optical laws and regulations and its relationship with the country's professional associations (opticians) and regulatory bodies.
Optical Manager
Optiks International
Sherwood Park , AB
03.2016 - 10.2018
- Managed a successful professional and retail team ( Optometrists, Opticians, and sales team )
- Applied sales and service expertise to promote contacts, glasses, sunglasses and accessories to our patients/customers.
- Built a strong relationship within the practice between Optometrists and team
- Boosted team engagement and workplace satisfaction using managerial and motivational skills.
- Oversaw the development of opticians and student optician's to teach valuable skills with real-world applications.
- Supervised and managed opticians using feedback, constructive conversations, and leading daily activities on sales floor.
Manager
Ottwell EyeCare
Edmonton, AB
04.2015 - 03.2016
- Manage the clinic and sales floor
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Manage relationships with partner laboratories and other optical suppliers in order to improve the quality of products and services
- Oversee the store operations, as well as plan and execute strategies to drive sales and profitability.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Ensured the patient/customer experience was at the highest level
Optical Manager
Loblaw Optical
Edmonton, AB
05.2012 - 04.2015
- Provide customers with an exceptional shopping experience by determining or suggesting best products to meet eye wear needs and achieve desired look.
- Met and exceeded optical sales targets
- Supported 3 locations as the area Contact Lens Practitioner
- Developed and delivered in store training material
- Develop professional abilities of Opticians and provide support and mentorship to student opticians
- Checked finished eye wear to maintain optical standards, customer requirements, and special requests.
Optician/Contact Lens Practitioner
FYI Doctors
Sherwood Park , AB
08.2010 - 02.2012
- Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
- Performed contact lens trainings, fittings
- Performed on site edging of glasses in house
- Set up attractive displays, shared current promotions and offered excellent customer service to increase satisfaction.
- Completed pre-test for patients in for their annual exam
Education
Diploma - Optical Sciences - Contact Lens
NAIT
Edmonton, AB06.2012
Diploma - Optical Sciences - Eyeglass
NAIT
Edmonton, AB06.2010
Bachelor of Business Administration - Finance
NAIT
Edmonton, AB06.1991
Skills
- Ability to develop and implement effective training programs across all platforms
- Provide support and guidance to Opticians and Student Opticians in professional development
- Ability to assess and support stores to achieve best practices
- Ability to communicate effectively at all levels
- Written and oral communication skills
- Ability to build strong personal and meaningful business relationships
- Proven successful working within tight deadlines and fast-paced atmosphere
- Be a driver in recruitment and brand awareness through conferences and events
- Organization and time management
Certification
- College of Opticians of Alberta - RO/RCLP #1884
- Opticians of Manitoba - RO/RCLP - #720
- College of Opticians of Ontario - RO - #6541
Additional Information
NACOR - Examiner - I have been a examiner with NACOR for the last seven years testing students for their eyeglass/contact lens licensing exam.
NAIT - Practicum Field Supervisor - Providing follow up with students and their preceptors to ensure students are being provided with mentorship and are on track for completing the necessary components in their studies
NAIT Contact Lens Mentorship - Providing mentorship for contact lens students on theory, fitting, examination ( NACOR prep )
NAIT - Contact Lens Symposium - Guest speaker providing additional training on the slit lamp, review of pathology, and radius scope
SAIT Partnership - Set up partnership between SAIT and BonLook in donating over 200 frames for students to use in their studies, also supplied SAIT with 20 of BonLook's top seller's to be displayed in the showcase for students and faculty to see, thus promoting BonLook as a Optical Retailer. Providing eyeglass students to complete their practicums in our two locations in Calgary.
SAIT Vision Care Advisory Committee - Joined the committee back in 2021 to provide feedback on the Vision Care Sciences program
Douglas College - Set up a partnership where students can go into our three locations in BC to complete their eyeglass/contact lens practicums
Transitions Ambassador 2022 - Was excited to be nominated and make it to the top three finalists in North America as a Transitions Ambassador.
Timeline
Regional Optician - Optical Services (ON/MB/AB/BC)
BonLook
10.2018 - Current
Optical Manager
Optiks International
03.2016 - 10.2018
Manager
Ottwell EyeCare
04.2015 - 03.2016
Optical Manager
Loblaw Optical
05.2012 - 04.2015
Optician/Contact Lens Practitioner
FYI Doctors
08.2010 - 02.2012
Diploma - Optical Sciences - Contact Lens
NAIT
Diploma - Optical Sciences - Eyeglass
NAIT
Bachelor of Business Administration - Finance
NAIT
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