MICHELLE ALEJANDRA JUÁREZ LÓPEZ
Sinaloa,México
Summary
I am a creative and adaptable professional driven by a strong work ethic and a genuine interest in effective collaboration and continuous learning. I am passionate about acquiring new knowledge and skills to drive innovative solutions that create a positive impact. I seek to join a dynamic team where I can contribute my enthusiasm, commitment to excellence, and desire for growth. My goal is to contribute to organizational objectives, deliver high-quality results, and develop in a challenging environment that fosters my professional and personal growth.
Overview
2
2
years of professional experience
Work History
Social Media manager
SEAT | CUPRA
04.2024 - Current
- Streamlined the lead management process by optimizing the database with advanced conditional formatting and pivot tables
- Increased efficiency by automating 80% of the weekly report generation process, incorporating visually compelling graphs to support data-driven decision-making
- Enhanced online brand visibility by 15% through the creation of visually engaging content using Photoshop and Canva
- Adapted visual content such as posts and stories to multiple formats, ensuring consistency across platforms
- Managed social media accounts, engaging with customers by responding to comments and messages, providing product information, connecting them with sales representatives, and encouraging visits to the dealership
- Developed and maintained a content calendar, crafted compelling copy for posts and reels, and scheduled content on META platforms
- Contributed to marketing campaign planning, including the creation of targeted Facebook ads
- Followed up on leads to re-engage potential customers who had lost interest, successfully driving conversions
Volunteer
IMCA
02.2023 - 08.2023
- Developed and implemented a comprehensive service manual to optimize call center operations, resulting in improved service delivery
- Utilized Google Analytics to effectively track web traffic and user behavior, providing actionable insights for strategic planning
- Created a marketing plan that enabled organizers to set clear objectives and achieve measurable goals, enhancing overall event success
Education
Bachelor’s degree - Marketing
Universidad Autónoma de Sinaloa
01.2023
Exchange Student - Business
University of Regina
12.2022
Skills
- META Ads
- Market Analysis
- KPI Analysis
- Digital Marketing
- Customer Service
- Problem-Solving
- Data Analysis
Languages
- Spanish, Native
- English, B2 TOEFL, C1 EFSET Certified
Personal Information
Date of Birth: 09/16/99
Tools
- Google Analytics, Beginner
- Google Ads, Intermediate
- Canva and Photoshop, Proficient
- Google Sheets and Excel, Proficient
Timeline
Social Media manager
SEAT | CUPRA
04.2024 - Current
Volunteer
IMCA
02.2023 - 08.2023
Bachelor’s degree - Marketing
Universidad Autónoma de Sinaloa
Exchange Student - Business
University of Regina
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