SARAH CAROLINE SARKIS
DocuGen
Montréal,Canada
1
Certification
2
years of professional experience
International Business graduate candidate seeking a Co-op placement required for graduation. Experience supporting business growth through digital marketing, customer relationship management, and business operations in SaaS, technology, and legal environments. Recognized for combining analytical thinking, strategic communication, and a proactive approach to solving business challenges.
Work History
Social Media Manager
5 Months- Lead marketing and customer relationship initiatives for an AI-powered SaaS platform, aligning communication strategies with user acquisition, engagement, and conversion goals.
- Led marketing strategy discussions, shaping customer relationship planning, messaging, positioning, ICP definition, and go-to-market direction.
- Develop and execute lifecycle email marketing strategies focused on onboarding, feature adoption, user engagement, and free-to-paid conversion opportunities.
- Translated product capabilities and platform updates into clear customer-facing messaging for email, social media, and marketing materials.
- Monitored user behavior and platform activity to inform targeted communication and retention strategies, focusing on active users, paid and unpaid users, usage frequency, and feature-limit triggers.
- Collaborate with internal stakeholders and external partners to coordinate marketing execution, CRM development, and customer communication workflows.
Freelance Digital Marketing Consultant
1 Year 9 Months- Plan, manage, and optimize Google Ads and Meta Ads campaigns using performance data and continuous testing, reducing cost per lead from approximately R$9.00 to R$0.56 and contributing to the generation of over 3,000 qualified leads per month for an active client.
- Partnered with clients in technology and legal sectors to develop digital marketing strategies that enhanced lead generation, brand positioning, and business objectives.
- Managed concurrent marketing initiatives for multiple clients, adapting strategies and communication to achieve each business's unique goals.
- Developed strategic marketing assets, including copywriting, video scripts, and content plans for Instagram, Facebook, LinkedIn, and TikTok, aligning messaging with client objectives.
- Increased a client's organic LinkedIn impressions by 60% within 30 days through strategic content planning and audience-focused communication.
- Analyze campaign and content performance using metrics such as lead generation, cost per lead (CPL), engagement, reach, and impressions to provide data-driven recommendations and continuously improve marketing results.
Administrative & Marketing Assistant
4 Months- Developed and executed organic marketing strategies for the aviation school and its café, creating copy, video scripts, and social media content to support student recruitment and brand visibility across Instagram and WhatsApp.
- Collaborated across marketing, administration, and admissions to support enrollment goals while strengthening the school's organic digital presence.
- Supported daily administrative and marketing operations for an aviation training school, coordinating communication between prospective students, enrolled students, instructors, and management.
- Guided prospective students through the enrollment process by providing course information, answering inquiries, and supporting admissions for multiple aviation training programs.
- Coordinated administrative processes, including class scheduling, student performance tracking, contract preparation, and documentation management to support daily school operations.
- Standardized and formatted training materials across multiple aviation programs, improving consistency and usability for both instructors and students.
Education
- International Business Management
- Academic Program Completed
- Co-op Placement Required for Graduation
- Expected Graduation: 2026
Skills
Marketing Strategy
Campaign Optimization
Lifecycle Email Marketing
Lead Generation
Customer Relationship Management (CRM)
Market Research
Copywriting
Google Ads
Meta Ads
Data Analysis
Microsoft Excel
Google Workspace
Claude
Certification
- Meta & Google Ads (Paid Traffic) | 2025
- Scrum Fundamentals | 2025
Languages
Portuguese — Native
English — Professional Working Proficiency
French — Intermediate (B1)
Elementary
Timeline
Social Media Manager
DocuGen
02.2026 - CurrentRead More
Freelance Digital Marketing Consultant
10.2024 - CurrentRead More
Administrative & Marketing Assistant
Master Serviços Aeronáuticos
05.2024 - 09.2024Read More
Greystone College
from International Business Management
Read More