Michael Keffer
Communications Professional
North Vancouver,Canada
Summary
Communications professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth.
Seeking an opportunity to apply my primary skill set of Empathy, Connection and Engagement towards better serving the community I live in and enriching the human condition.
Overview
32
32
years of professional experience
3
3
years of post-secondary education
Work History
Founder
HumanWorks Development Group
2001.08 - Current
- Directed brand strategy, planning, and communications for senior executive mandates, enhancing market presence in the packaged goods, sport/leisure, and technology sectors.
- Executed comprehensive brand campaigns, improving customer engagement and retention through targeted strategies and personalized communication.
- Collaborated with cross-functional teams to streamline processes and drive campaign success, resulting in a ##% increase in efficiency and effectiveness.
- 23 years 5 months
Director of Client Service
Harfield and Associates
2007.08 - 2009.07
- Directed client-facing planning and advertising campaigns for a 30-person marketing agency, achieving over $8 million in annual revenue.
- Managed a team of 7 account managers and 2 account directors, ensuring efficient operations and client satisfaction.
- Oversaw all agency revenue and client budget management activities, optimizing financial performance and resource allocation.
- 2 years
Founding Partner, Director of Client Service
Generator IdeaWorks
1994.04 - 2001.07
- Brand Strategy and promotional marketing agency serving consumer goods, telecommunications, communications software, resort operations and financial services companies.
- 7 years 4 months
Education
BComm -
University of Guelph
1983.09 - 1986.04
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Client engagement
- Contract negotiation
- Consulting
- Business development
- Strategic planning
- Team engagement
- Start-up operations
Timeline
Director of Client Service
Harfield and Associates
2007.08 - 2009.07
Founder
HumanWorks Development Group
2001.08 - Current
Founding Partner, Director of Client Service
Generator IdeaWorks
1994.04 - 2001.07
BComm -
University of Guelph
1983.09 - 1986.04