Summary
Overview
Work History
Education
Skills
Timeline
Generic

Michael Keffer

Communications Professional
North Vancouver,Canada

Summary

Communications professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth.

Seeking an opportunity to apply my primary skill set of Empathy, Connection and Engagement towards better serving the community I live in and enriching the human condition.

Overview

32
32
years of professional experience
3
3
years of post-secondary education

Work History

Founder

HumanWorks Development Group
08.2001 - Current
  • Directed brand strategy, planning, and communications for senior executive mandates, enhancing market presence in the packaged goods, sport/leisure, and technology sectors.
  • Executed comprehensive brand campaigns, improving customer engagement and retention through targeted strategies and personalized communication.
  • Collaborated with cross-functional teams to streamline processes and drive campaign success, resulting in a ##% increase in efficiency and effectiveness.
  • 23 years 5 months

Director of Client Service

Harfield and Associates
08.2007 - 07.2009
  • Directed client-facing planning and advertising campaigns for a 30-person marketing agency, achieving over $8 million in annual revenue.
  • Managed a team of 7 account managers and 2 account directors, ensuring efficient operations and client satisfaction.
  • Oversaw all agency revenue and client budget management activities, optimizing financial performance and resource allocation.
  • 2 years

Founding Partner, Director of Client Service

Generator IdeaWorks
04.1994 - 07.2001
  • Brand Strategy and promotional marketing agency serving consumer goods, telecommunications, communications software, resort operations and financial services companies.
  • 7 years 4 months

Education

BComm -

University of Guelph
09.1983 - 04.1986

Skills

  • Team leadership
  • Strategic thinking
  • Marketing
  • Entrepreneurial and innovative
  • Client engagement
  • Contract negotiation
  • Consulting
  • Business development
  • Strategic planning
  • Team engagement
  • Start-up operations

Timeline

Director of Client Service

Harfield and Associates
08.2007 - 07.2009

Founder

HumanWorks Development Group
08.2001 - Current

Founding Partner, Director of Client Service

Generator IdeaWorks
04.1994 - 07.2001

BComm -

University of Guelph
09.1983 - 04.1986
Michael KefferCommunications Professional