Michael Basile
Montréal,QC
Summary
Dynamic Sales and Content Specialist with over 15 years of experience in the global apparel industry. Expert at bridging the gap between brand storytelling and commercial performance. Proven success in managing key accounts and driving conversion through strategic brand activation.
Overview
1
1
Certification
9
9
years of professional experience
Work History
E-Commerce Content Specialist
BESTSELLER
02.2026 - Current
- Directed digital operations for jack-jones.ca and veromoda.ca, enhancing user experience and site performance.
- Drove SEO strategy for improved brand visibility and increased conversion rates.
- Developed engaging content strategies for diverse marketing campaigns.
- Collaborated with cross-functional teams to align messaging and branding.
- Managed editorial calendar to ensure timely delivery of content.
Sales Representative - ONLY & SONS
BESTSELLER
10.2020 - 02.2026
- Managed National Key Accounts to enhance regional sales performance. (Such as HBC, Simons, Amazon, & Sporting Life)
- Engaged customers to understand their needs and preferences.
- Demonstrated product features and benefits to enhance customer experience.
- Advanced through roles showcasing strong client relations and engagement.
- Collaborated with team members to achieve sales targets and improve service.
Vans Manager/Buyer
OFF THE HOOK
10.2018 - 01.2020
- Spearheaded strategic commercial partnerships with Vans, enhancing brand visibility and market reach.
- Managed procurement and aligned brand-specific marketing initiatives to support sales objectives.
- Oversaw daily operations and ensured compliance with company policies.
- Managed team schedules and coordinated staffing needs effectively.
- Led training sessions to enhance employee skills and performance.
Buyer
OFF THE HOOK
01.2018 - 10.2018
- Led assortment planning for Tier-0 footwear and apparel accounts, aligning product offerings with market trends to maximize sales potential.
- Analyzed market trends to inform purchasing decisions and inventory strategies.
- Managed vendor relationships to secure competitive pricing and quality products.
- Coordinated with internal teams to ensure product availability meets customer demand.
Education
DEC - Film/Cinema/Video Studies
Dawson College
QC, Canada01-2014
High School Diploma -
Kuper Academy
01-2010
Skills
- Key Account Management
- Brand Activation
- Product Management
- Strategic Planning
- Content Optimization
- E-Commerce Platforms
Certification
Future50 Diploma of Innovation, AVT Business School, 12/01/25
Timeline
E-Commerce Content Specialist
BESTSELLER
02.2026 - Current
Sales Representative - ONLY & SONS
BESTSELLER
10.2020 - 02.2026
Vans Manager/Buyer
OFF THE HOOK
10.2018 - 01.2020
Buyer
OFF THE HOOK
01.2018 - 10.2018
DEC - Film/Cinema/Video Studies
Dawson College
High School Diploma -
Kuper Academy