Milind Puranik
Toronto,ON
Summary
Proven E-Commerce & Key Account Management Expert with a proven record of handling & growing revenue in excess of $20 Million through exceptional Business and Digital Marketing Strategy. Grew client sales in the range of 10-15% YoY, leveraging data analysis and strong negotiation skills. Achieved significant conversion rates and operational efficiencies. Extensive knowledge of digital marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Passionate about delivering quality products and services to customers and developing lasting relationships.
Overview
9
9
years of professional experience
Work History
E-Commerce Specialist
Medical Device Depot
05.2023 - Current
- Interacted with and converted both offline & online customers and delivered excellent pre-sales & post-sales service.
- Managed a portfolio of 50+ clients consisting of top Hospitals, Universities, Colleges & Military organizations across the USA which generated a revenue of $12 Million USD
- Responsible for providing quotations & converting the same via negotiations, followups & payment terms finalization.
- Maintained professional relationship with 50+ manufacturers and utilized it strategically to convert high ticket sales.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Helped the key accounts in planning the purchases as per the budgets in advance, thereby winning key business bids worth $2 Million USD
- Increased the quotation conversion rate from 18% to 35% YoY by ensuring speedy response & customer obsession.
Brand Development Associate
Amazon.in
01.2022 - 01.2023
- Handled key accounts of 30+ brands in the consumables category of Amazon India (Private brands department). Total value of business - $5 Million USD.
- Understood & pitched various additional services offered by Amazon to all the brands, thereby diversifying the revenue stream ($0.72 Million USD generated).
- Identified & launched 100+ new ASINs across the categories of beauty, toys, grocery, HPC which bought in an additional revenue of $0.22 Million USD.
- Involved in the preparation & planning of quarterly business plan & revenue goals.
- Monitored daily sales & pricing of competitor brands with similar offerings to ensure the customers get the best deal.
- Improved the metrics such as selection gaps, cluster replication & product margins by executing category level strategies.
Vendor Management Lead
Cloudtail India Pvt Ltd (Amazon IN & Catamaran JV)
02.2019 - 01.2022
- Handled a portfolio of 25+ brands in the Hardlines category of Amazon India which contributed to a monthly revenue of $2 Million USD.
- Analyzing weekly sales & correlating them with factors which affect the same such as instock availability, buybox, ad spends & product suppressions.
- Responsible for marketing planning to improve visibility during BAU as well as ART by negotiating ad spends & allocating deal slots.
- Weekly interaction with the supply chain team to ensure liquidation of damaged & unsold SKUs.
- Ensuring End user satisfaction by urging the vendors to take timely action on product reviews & complaints.
- Margin analysis & negotiations to ensure adherence with the company guardrails.
- Enabled NCEMI to improve affordability of consumers for high value products, thereby improving the conversion by 3%.
- Improved the product selection of Kitchen category by adding 20000 new products via gap analysis.
- Lead the transparency program to safeguard brands from unauthorized sellers, thereby increasing the customer trust & safeguarding the brand reputation.
- Negotiated business terms with brands to secure the best possible pricing and service levels for the company.
Account Coordinator
Deluxe Entertainment Services Pvt Ltd
02.2018 - 02.2019
- Managed key accounts of major Hollywood production houses such as Disney, Lionsgate, MGM & 3 others contributing to an yearly revenue of $10 Million USD.
- Collected project details from clients via Smartsheet, Excel, phone and via email.
- Created and maintained internal reference projects and work orders along with detailed but simplified breakdown of customer request.
- Communicated & coordinated with the clients regarding the budgets & timelines of the subtitling projects.
- Assuring the project completion on timely manner without compromising on the work quality.
- Educated the client about the other services provided by Deluxe, which opened an additional revenue stream for the company.
- Coordinated with the client teams to explore & launch new areas of businesses profitably.
Functional Analyst
Kreatio Software Private Limited
12.2016 - 01.2018
- Managed a portfolio of 5 publishing houses which generated $6 Million USD in sales.
- Conducted Market Research - SWOT Analysis, Collecting & cleaning business data to help with the annual business planning of the client.
- Developed and implemented off-page & on-page SEO strategies to increase organic traffic.
- Generated and optimized content for website and social media.
- Tracked and analyzed website analytics and KPIs.
- Developed documentation for both technical and non-technical stakeholders, simplifying complex concepts for ease of understanding.
- Planned & executed process improvement initiatives that resulted in cost savings and increased operational efficiency.
Territory Manager
Xtravity
07.2015 - 12.2016
- Onboarded & managed over 50 trainers of extra curricular activities within Bengaluru.
- Lead Generation of trainers using Email marketing, personal visits & cold calling.
- Service offering review to recognize target market & strategize decisions accordingly.
- Planned and executed a targeted email marketing campaign, which led to a 30% increase in click-through rates and a 13.5% increase in conversion rates.
- Helped the trainers with Social Media Marketing to help reach & boost business by targeting the right audience.
Education
Bachelor's Degree(4 Years) - Canadian Equivalent - Marketing
WES
MBA - Marketing
PES University
Bengaluru06.2015
Bachelor of Engineering - ISE
VTU
Belagavi10.2013
Skills
Key Account Management
Search Engine Optimization
Paid Advertising
Digital Marketing Strategy
Google Analytics
Product Listing Optimization
Online Marketing
Social Media Marketing
Promotions planning
Pricing
Languages
English
Native or Bilingual
Football
I love the beautiful game. I analyses each game & soon will launch an own website to help users understand the complexity of the game.
Timeline
E-Commerce Specialist
Medical Device Depot
05.2023 - Current
Brand Development Associate
Amazon.in
01.2022 - 01.2023
Vendor Management Lead
Cloudtail India Pvt Ltd (Amazon IN & Catamaran JV)
02.2019 - 01.2022
Account Coordinator
Deluxe Entertainment Services Pvt Ltd
02.2018 - 02.2019
Functional Analyst
Kreatio Software Private Limited
12.2016 - 01.2018
Territory Manager
Xtravity
07.2015 - 12.2016
Bachelor's Degree(4 Years) - Canadian Equivalent - Marketing
WES
MBA - Marketing
PES University
Bachelor of Engineering - ISE
VTU
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