Melissa Ren
Port Coquitlam,BC
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
10
10
years of professional experience
Work History
Manager, Foundation and Alumni Relations
Douglas College
04.2023 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Created first ever new donor Welcome Series
- Established criteria for Annual giving Stewardship matrix
- Launched new learning digital series for Alumni with over 44% participation rate
DIRECT RESPONSE MARKETING SPECIALIST
BC Children's Hospital Foundation
02.2022 - 03.2023
- Over the last three years, raised $35M revenue for various DRM programs (tele-fundraising, door-to-door, email and direct mail)
- Through integrated multi-channel direct marketing strategies (including a new-donor onboarding program), the monthly giving program has grown 25%, raising over $5M in monthly revenue each year for BCCHF
- Re-establishing relationships with key donors, at a reactivation rate of 30%
- Improving multi-channel fundraising campaigns to acquire, steward and upgrade donors with a goal of maximizing long-term revenue.
- Executed outbound marketing tactics to drive end-user preference.
DIRECT RESPONSE MARKETING COORDINATOR
BC Children's Hospital Foundation
02.2018 - 02.2022
- Supported the strategic development and budgeting of various individual giving fundraising programs including direct mail, email, tele-fundraising and door-to-door
- Led the day to day management of the program, including key relationship management with fundraising partner agencies
- Gaming licensing lead for Rugby 7's and Vancouver Whitecaps home matches and ensured all gaming regulations were followed
- Volunteer recruiter and manager of over 50 volunteers per event.
ASSISTANT TO PHILANTHROPY OFFICER
BC Children's Hospital Foundation
05.2016 - 04.2018
- Supported a number of corporate donors in annual fundraising efforts by building meaningful relationships donors through identification, cultivation, recognition and stewardship
- Managed a variable workflow with the capacity to administer several projects while working calmly in a fast-paced environment
- Tracked sales and organized collateral for corporate donor fundraising programs
- Led planning for corporate partner celebration events
- Updated and maintained donor database (Raisers Edge)
ASSISTANT TO SENIOR PHILANTHROPY DIRECTOR
BC Children's Hospital Foundation
09.2013 - 05.2016
- Organized, scheduled and managed the Senior Director's calendar
- Managed quarterly reports and invoices for Children's Miracle
- Network for the entire Corporate Partnerships Team
- Ensured licensing/gaming and legal requirements were met for
- Dream and Choices Lotteries, Vancouver Whitecaps FC 50/50 and Rugby Sevens 50/50
- Collaborated with Whitecaps Volunteer Coordinator to obtain required gaming documentation
- Supported the setting and tracking of departmental budget
Education
BACHELOR ARTS - HEALTH SCIENCE
Simon Fraser University
06.2013
CERTIFICATE LIBERAL ARTS -
Simon Fraser University
06.2013
DIPLOMA - SPORT SCIENCE
Douglas College
06.2012
Skills
- Direct Fundraising Management
- Donor Cultivation
- Event Planning
- Database Management
- Gaming Licensing
- Budgeting
- Business/strategic Planning
- Team Leadership
- Project Management
- Donor Stewardship
- Microsoft Programs
- Lucidpress
- Raisers Edge NXT
- Microsoft Programs
- Lucidpress
- Raisers Edge NXT
Timeline
Manager, Foundation and Alumni Relations
Douglas College
04.2023 - Current
DIRECT RESPONSE MARKETING SPECIALIST
BC Children's Hospital Foundation
02.2022 - 03.2023
DIRECT RESPONSE MARKETING COORDINATOR
BC Children's Hospital Foundation
02.2018 - 02.2022
ASSISTANT TO PHILANTHROPY OFFICER
BC Children's Hospital Foundation
05.2016 - 04.2018
ASSISTANT TO SENIOR PHILANTHROPY DIRECTOR
BC Children's Hospital Foundation
09.2013 - 05.2016
BACHELOR ARTS - HEALTH SCIENCE
Simon Fraser University
CERTIFICATE LIBERAL ARTS -
Simon Fraser University
DIPLOMA - SPORT SCIENCE
Douglas College
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