Melinda Tilston
Sault Ste. Marie,Canada
Summary
A communications expert with over 20 years experience in the IT and media industries. I am able to develop and maintain executive level relationships, design successful online strategies, close business and cultivate long-term customer and client elationships. A performance-based leader who maintains integrity and trust with colleagues, clients and partners. Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Peer Support Worker
CMHA
03.2023 - 04.2023
- Supported parolees with addiction and mental health issues as they re-enter their community.
- Document each clients progress and issues after each touch point.
- Create a monthly summary of all client interactions.
Account Manager
CBC/Radio Canada
01.2011 - 01.2013
- Company Overview: CBC is a Canadian Crown Corporation offering Canadian content via multiple mediums
- Reported to the Director of Digital Operations while providing strategic and tactical IT and content planning for multiple CBC divisions
- Responsible for annual planning and execution of IT and content plans for CBC Sports, CBC Radio, CBC Kids and CBC content programming office
VP Sales: Media and Entertainment
ExtendMedia Inc.
01.2005 - 01.2007
- Company Overview: ExtendMedia offers ‘OpenCASE’, a media delivery and DRM software
- Hired by the CEO to develop and execute on a business development plan targeted at the Canadian and US media and entertainment industry
- Closed business with Corus Entertainment, Showtime Networks, JumpTV and Turner Broadcasting generating 3M in revenue within my first year
- Led the development of winning proposals and business models targeted at content rights holders, content aggregators and television networks
- Responsible for sales planning, direct sales, product presentations, proposal development, contract development, negotiation and close
Business Development Consultant: Contract Position
Idée Inc.
01.2004 - 01.2005
- Company Overview: Idée develops visual search and pattern recognition software
- Engaged by the CEO to develop, execute and manage a sales and marketing strategy targeted at the international stock photography and video industries
- Provided documented analysis of the market potential and developed a 2-year business plan for targeting an international client base with a 5M revenue target
- Closed business with Jupiter Images, Ontario Science Centre and IPNStock generating 500K in revenue
Sales and Marketing Consultant (Contract Position)
Eventi Inc.
01.2002 - 01.2004
- Company Overview: Eventi provides strategic corporate investment and business management services for emerging technology-based companies
- Engaged by the Chief Technology Officer to develop and execute on a sales and marketing plan for two new company acquisitions
- Closed business with Rogers Media, Masterfile and Wonderfile generating 100K in revenue
- Successfully re-negotiated 40 acquired client and partner contracts
- Developed a sales and take-to-market plan for each new company acquisition that increased overall company revenue by 80%
- Developed and implemented; company sales projection models and operating budgets
Managing Director, Business Development
Infinet Communications Inc.
01.2000 - 01.2002
- Company Overview: Infinet Communications is a digital marketing company focused on the Health and Pharmaceutical industries
- Hired by company principals to lead the sales and marketing teams in the acquisition of new business in the Pharmaceutical, Media and Publishing industries
- Closed business with Bayer US, Roche Pharmaceuticals, Rogers Media generating 2M in revenue and managed 7M in company-wide revenue
- Managed the Business Development and Marketing teams providing strategic direction and career development guidance
- Created and implemented all sales processes and documentation, division operating budget, commission structures, and led the development of all marketing communications
Business Manager
ExtendMedia Inc.
01.1997 - 01.2000
- Company Overview: ExtendMedia developed web-based applications and software targeted at Telecommunications, Media and Entertainment industries
- Transitioned to the Business Manager role after 6 months in Project Management
- Closed business with BCE, Discovery Communications, Alliance Atlantis, New Line Cinema and Showtime Networks generating 6M in revenue
- Managed large –scale US-based Interactive Television lab projects, working with Sesame Workshop, PBS and Bloomberg Media
- Managed internal development teams from project start to implementation
Project Manager: Contract position
Bank of Montreal – Institute for Learning
01.1995 - 01.1997
- Company Overview: Bank of Montreal Institute for Learning is the main training facility for BMO employee professional development
- Hired by senior bank executives to manage the development and implementation of a nation-wide computer-based corporate training program
- Developed and implemented training program $60,000.00 under budget by successfully negotiating all vendor contracts and by providing high-quality project management
News Reporter
Power Brodcasting
07.1989 - 03.1995
- Enhanced live news coverage by providing real-time updates and analysis during significant events.
- Presented news by researching, developing and covering field news events.
- Collected data from various sources to determine facts and opinions and fashioned into a segmented radio broadcast.
Education
Broadcast Journalism
Fanshawe College
01.1993
Skills
- Peer advocacy
- Recovery planning
- Leadership skills
- Issue resolution
- Attention to detail
- Excellent communication
Languages
English
Certification
Peer support advocate 2003
Timeline
Peer Support Worker
CMHA
03.2023 - 04.2023
Account Manager
CBC/Radio Canada
01.2011 - 01.2013
VP Sales: Media and Entertainment
ExtendMedia Inc.
01.2005 - 01.2007
Business Development Consultant: Contract Position
Idée Inc.
01.2004 - 01.2005
Sales and Marketing Consultant (Contract Position)
Eventi Inc.
01.2002 - 01.2004
Managing Director, Business Development
Infinet Communications Inc.
01.2000 - 01.2002
Business Manager
ExtendMedia Inc.
01.1997 - 01.2000
Project Manager: Contract position
Bank of Montreal – Institute for Learning
01.1995 - 01.1997
News Reporter
Power Brodcasting
07.1989 - 03.1995
Broadcast Journalism
Fanshawe College
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