MELINA ZAMPINO
Montreal,Canada
Summary
Senior Affiliate Marketing Manager with a strong track record in revenue growth through strategic partnerships and performance optimization. Demonstrated expertise in data analysis and client relations, leading to successful negotiations and impactful deals. Proven ability to implement data-driven marketing strategies that significantly enhance campaign effectiveness.
Overview
7
7
years of professional experience
Work History
Senior Affiliate Marketing Manager
Income Access, A Paysafe Company
Montreal, QC
04.2023 - Current
- Led strategic affiliate marketing programs by managing partnerships, negotiating deals, and optimizing campaigns.
- Developed data-driven marketing strategies across digital channels to enhance growth through continuous testing.
- Executed performance monitoring to identify opportunities for optimization and growth.
- Conducted client audits and prepared industry reports to inform media buying initiatives.
Affiliate Marketing Coordinator
Income Access, A Paysafe Company
Montreal, QC
04.2021 - 03.2023
- Recruited new affiliate partners to manage iGaming client programs effectively.
- Monitored performance and ROI of client programs, adapting strategies based on results.
- Recommended strategic initiatives, setting clear goals and targets for client revenue growth.
Project Coordinator Intern
Benjamin David Group (BDG)
Montreal, Quebec
01.2020 - 04.2020
- Updated project plans based on changing objectives, specifications and team availability.
- Prioritized product requirements and set realistic expectations in regards to development and timeline.
- Managed JIRA software workflows and processes for CRM, Content, Design and Strategy team.
- Worked with account managers to handle backlogs, new project requests and clients, and tracked team reports with Agile metrics.
Communications and Content Specialist Intern
DHP Furniture
Montreal, Quebec
05.2019 - 01.2020
- Assisted in developing creative copy for social media campaign and monthly content calendar.
- Assisted in researching social media strategies to increase viewership.
- Managed Instagram and Facebook pages and created innovative blog posts to achieve reader satisfaction.
Content Specialist Intern
DHP Furniture
Montreal, Quebec
09.2018 - 05.2019
- Created copy for company and retailer's website.
- Assisted in the collection of product information for the marketing team.
- Created, edited, and updated existing content across multiple websites.
- Managed various social media accounts and wrote blogs for main website.
Education
Bachelor of Commerce - Marketing Major, HRM Minor
Concordia University
Montreal, Quebec01.2020
Skills
- Client relations and communication
- Affiliate marketing expertise
- Performance analysis and optimization
- Strategic decision-making
- Detail-oriented approach
- Critical analysis skills
- Data organization and management
- Negotiation skills
Languages
- English
- French
Accomplishments
- Dean's Honor List, John Molson School of Business
Timeline
Senior Affiliate Marketing Manager
Income Access, A Paysafe Company
04.2023 - Current
Affiliate Marketing Coordinator
Income Access, A Paysafe Company
04.2021 - 03.2023
Project Coordinator Intern
Benjamin David Group (BDG)
01.2020 - 04.2020
Communications and Content Specialist Intern
DHP Furniture
05.2019 - 01.2020
Content Specialist Intern
DHP Furniture
09.2018 - 05.2019
Bachelor of Commerce - Marketing Major, HRM Minor
Concordia University
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