Melany Mirzakhan

Reach - UCSD Chapter Founder and President

La Jolla, CA - 1/2024 - Current

- Founded the UCSD REACH chapter and built a recognized campus community with 200+ members, providing students with hands-on experience in brand marketing, content creation, and social media strategy.
- Recruited and mentored a leadership team to manage outreach, partnerships, event logistics, and campaign execution, ensuring high-quality deliverables and sustained organizational growth.
- Negotiated 9 brand partnerships with companies like Wildflower Cases, Miçanga Swim, Surface Sunscreen, Honor Pilates, Shezza Socks, Vitavate, So Far Sounds San Diego, and Sand Cloud, directing 4 branded photoshoots and 2 major campaigns with Wildflower Cases and Miçanga Swim.
- Developed and implemented strategic marketing plans that increased the club’s Instagram audience to 1,000+ followers and monthly reach to 29,000+ accounts, leveraging viral trends to boost brand visibility and student creator engagement.
- Hosted workshops and networking events with startup founders and connected students to ambassador programs and internships with established companies.