MEGAN CASHMAN
San Diego
Summary
Dynamic senior living executive with over a decade of progressive experience in optimizing occupancy growth and enhancing performance for multi-site memory care and post-acute organizations. Expertise includes pipeline analytics, CRM strategy, consultative healthcare sales, and the development of impactful marketing initiatives. Recognized for educating families, strengthening referral partnerships, and leveraging data-driven insights to drive KPI improvement and forecasting accuracy. Committed to fostering collaborative relationships with executives to achieve strategic goals and elevate organizational success.
Overview
7
7
years of professional experience
Work History
Senior Living Specialist
Evergreen Management, LLC – Arden Courts
06.2023 - 07.2026
- Facilitated partnerships among executive directors, regional directors, and sales and marketing teams to enhance occupancy growth efforts.
- Identified key insights from pipeline reviews that improved operational strategies. Achieved enhanced conversion rates by analyzing trends and targeting improvement areas. Boosted overall efficiency in assessments and move-in processes through strategic initiatives.
- Cultivated strategic partnerships with hospitals, physicians, skilled nursing facilities, hospice, home health agencies, discharge planners, case managers, and placement organizations.
- Achieved increased occupancy rates through the successful implementation of marketing campaigns, educational resources, event promotions, and follow-up strategies. Realized growth in occupancy by developing impactful marketing campaigns, educational resources, event promotions, and follow-up strategies supported by effective CRM communication.
- Facilitated informed decision-making for families through tailored dementia education, financial advice, and strategic transition planning.
- Interpreted CRM analytics, Yardi reporting, and sales metrics to provide actionable insights for executive decision-making.
- Collaborated on strategic business development initiatives to ensure seamless integration of 11 Auberge communities.
- Received consecutive Above & Beyond Awards, reflecting dedication to surpassing organizational goals and expectations.
Regional Centralized Intake Referral Director
ProMedica
Toledo, OH
03.2023 - 06.2023
- Supervised a team of 18 intake professionals while leading referral and admission operations for 30 skilled nursing and post-acute care centers, ensuring efficient patient transitions.
- Led KPI program initiatives, promoting a commitment to excellence in patient care across multiple states including Washington, Colorado, Florida, and Ohio.
- Achieved revenue growth by refining operational procedures and implementing strategic cost-saving initiatives. Managed a high-volume case load of over 60 referrals each day, ensuring effective case handling and support.
- Collaborated with cross-functional teams to align departmental goals with organizational objectives.
Patient Access Specialist
ProMedica
Monroe, MI
01.2020 - 03.2023
- Optimized patient registration processes to improve operational efficiency across 12 skilled nursing communities in Michigan.
- Coordinated insurance verification and authorization efforts to ensure timely patient service delivery.
- Analyzed market trends and executed targeted strategies to achieve consistent year-over-year growth for three consecutive years.
- Implemented structured training for new hires on company procedures and software systems, ensuring a smooth onboarding experience.
Admissions Director
ProMedica
Boca Raton, FL
03.2019 - 01.2020
- Directed cross-functional teams to optimize admissions processes and enhance operational efficiency.
- Established comprehensive metrics to analyze admissions performance, identifying key areas for strategic improvement.
- Orchestrated efforts with marketing teams to craft targeted campaigns that significantly elevated prospect engagement.
- Performed regular assessments of admission policies and procedures, implementing adjustments to uphold institutional goals.
Education
No Degree - Business Management
Oakland Community College
Auburn Hills06-2012
Skills
- Strategic business development
- Occupancy increase
- Consultative sales approach in healthcare
- Target market analysis
- Data analysis for CRM systems
- Collaborative partnership building
- Referral optimization
- Client satisfaction focus
- Memory Care, Assisted Living, Independent Living
- CRM, WelcomeHome, Yardi
- A Place for Mom, Caringcom
- Epic, Wellsky, Careport, Ensocare, Aidin
- HubSpot
- DialPad
- Skilled in Microsoft Office tools
Accomplishments
• Supported occupancy initiatives across a 64-community memory care portfolio.
• Contributed to 87% of communities meeting or exceeding occupancy budget.
• Supported initiatives increasing scheduled tours from 4,106 to 5,605.
• Improved Lead-to-Tour conversion from 35% to 45%.
• Contributed to 1,289 organizational move-ins.
• Managed 60+ referrals daily.
• Supported integration of 11 Auberge Memory Care communities.
• Recipient of the Above & Beyond Award in consecutive years.
Timeline
Senior Living Specialist
Evergreen Management, LLC – Arden Courts
06.2023 - 07.2026
Regional Centralized Intake Referral Director
ProMedica
03.2023 - 06.2023
Patient Access Specialist
ProMedica
01.2020 - 03.2023
Admissions Director
ProMedica
03.2019 - 01.2020
No Degree - Business Management
Oakland Community College
Executive Highlights
Supported occupancy initiatives across a 64-community memory care portfolio., Contributed to 87% of communities meeting or exceeding occupancy budget., Supported initiatives increasing scheduled tours from 4,106 to 5,605., Improved Lead-to-Tour conversion from 35% to 45%., Contributed to 1,289 organizational move-ins., Managed 60+ referrals daily., Supported integration of 11 Auberge Memory Care communities., Recipient of the Above & Beyond Award in consecutive years.