Matthew Lam
Anaheim
Summary
Proficient in content creation, social media management, and strategic marketing to drive brand growth and elevate customer engagement. Directed and produced thousands of highly-viewed videos across popular platforms, consistently achieving millions of views annually. Experienced in leading and managing teams for video production and strategic initiatives, with a proven track record of optimizing workflow efficiency.
Overview
5
5
years of professional experience
Work History
Content Developer
Paul Vu Media
06.2021 - 07.2023
- Played a pivotal role in driving over $829,000 in ad revenue through my impactful content and strategic initiatives
- Directed and produced over thousands of videos for Youtube, Meta, TikTok and Snapchat
- Managed social media pages that would surpass billions of views yearly
- Expertise in Editing and Ad Marketing on Adobe Premiere Pro 2021
Automotive Sales Associate
Econo Tire
06.2019 - 04.2021
- Demonstrated in-depth product knowledge, staying up-to date with the latest tire technologies, specifications and industry trends
- Actively contributed to over $320,000 in revenue through my sales efforts
- B2B Sales with vendors within the automotive industry
Lead Banquet Server
Paul Martin's American Grill
04.2018 - 05.2019
- Worked with banquet manager to coordinate event set up and schedule.
- Provided great customer service to guests in a high-end, fast-paced environment
- Lead and train other servers on current service expectations
Education
Bachelor of Arts - Business Administration And Management
Cal State Fullerton
Fullerton, CA12.2023
Skills
Adobe Pro, Affiliate Marketing, Content Development, Google Analytics, B2B Sales, Content Marketing
Accomplishments
- Organized and assisted City Officials to successfully run and food banks for Orange County
- Implemented and coordinated marketing strategies during citywide events to increase client enrollment as well as increase the return rate of our clients.
- Effectively managed operations on the warehouse floor, overseeing a team of volunteers to ensure smooth workflow, timely order fulfillment, and accurate inventory management.
Operations Coordinator at OC Food Bank
02/2015 - 09/2017
Affiliations
- Snowboarding, Golfing, Stock Market Investments
Timeline
Content Developer
Paul Vu Media
06.2021 - 07.2023
Automotive Sales Associate
Econo Tire
06.2019 - 04.2021
Lead Banquet Server
Paul Martin's American Grill
04.2018 - 05.2019
Bachelor of Arts - Business Administration And Management
Cal State Fullerton
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