Matthew Alvarado
Fresno
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
Edvalson Marketing
Gold River
07.2021 - 01.2024
- Executed marketing campaigns through cross-functional team leadership, ensuring strategic alignment.
- Generated content across multiple digital platforms including website and email newsletters.
- Maintained updated web pages and social media profiles with engaging content.
- Designed and executed strategies aimed at enhancing brand visibility and increasing sales.
- Formulated comprehensive digital marketing plans integrating SEO and video initiatives.
- Oversaw annual marketing budget, ensuring effective resource distribution for optimal outcomes.
- Coordinated with finance personnel to prepare detailed budgets for campaigns.
- Created financial frameworks for marketing initiatives, prioritizing high-return investments.
Head Coach
Nor Cal Elite - Sacramento
Rancho Cordova
07.2021 - 05.2025
- Mentored youth to cultivate strong work ethic through positive role modeling and skill practice.
- Collaborated with athletic trainers to implement effective injury prevention strategies for athletes.
- Partnered with peer and parent liaisons to drive program growth and enhance coaching development.
- Monitored athlete performance, delivering constructive feedback and tailored coaching for improvement.
Head Coach
The California Allstars
Livermore
06.2014 - 05.2020
- Educated athletes in rules, strategies, sportsmanship and performance principles.
- Conducted skill development sessions for players of all abilities.
- Established clear benchmarks for performance and monitored individual and team progress.
- Suggested exercise modifications to individual athletes to avoid strain and injury.
- Conducted daily practice sessions to enhance team performance and individual skills.
- Guided athletes with encouragement, motivation and nutritional advice to support athletic performance and overall well-being.
Education
Some College (No Degree) - Fire Science
Sierra College
Rocklin, CASome College (No Degree) - Kinesiology
California State University, Fresno
Fresno, CASkills
- Budget management
- Team collaboration
- Data analysis
- Performance evaluation
- Project oversight
- Calendar coordination
- Team leadership
- Communication
- Problem-Solving Skills
- Critical Thinking Skills
Certification
- FEMA Certified
Timeline
Director of Marketing
Edvalson Marketing
07.2021 - 01.2024
Head Coach
Nor Cal Elite - Sacramento
07.2021 - 05.2025
Head Coach
The California Allstars
06.2014 - 05.2020
Some College (No Degree) - Fire Science
Sierra College
Some College (No Degree) - Kinesiology
California State University, Fresno
Similar Profiles
Jovy AlmarioJovy Almario
House Made at Polite Trade Marketing Digital Marketing, DeiraHouse Made at Polite Trade Marketing Digital Marketing, Deira
Kelly P. HannaKelly P. Hanna
NA at School District Marketing and PR through Field of Play MarketingNA at School District Marketing and PR through Field of Play Marketing
Diana TrümperDiana Trümper
Founder at MOPS Marketing - Marketing Operations & ServicesFounder at MOPS Marketing - Marketing Operations & Services
Devin McCormick GonzalezDevin McCormick Gonzalez
Medical ICU Registered Nurse at Community Regional Medical Center Of FresnoMedical ICU Registered Nurse at Community Regional Medical Center Of Fresno
Stephen DufurStephen Dufur
Shift Supervisor/Assistant Store Manager at Rite Aide PharmacyShift Supervisor/Assistant Store Manager at Rite Aide Pharmacy